Semi-Automating Creative Production from LP Data to Banner Concepts: Launching URL-Based Creative Generation as a New AXer Resource

AiTRIGGER Inc. will begin offering a URL-based ad creative generation system as a new resource within its marketing AX support service, AXer (Accelerator), starting July 2026. By entering the URL of a product or service, AI analyzes the landing page (LP), separates 'facts' from 'AI inferences,' and connects semi-automatically from advertising strategy, copywriting, and visual direction proposals to the generation of real-image banner concepts. After building and validating the system internally for its own ad production, and confirming its readiness for live operations, the company will gradually roll it out to other businesses facing similar challenges. This is not merely introducing a tool, but a practical implementation of marketing AX—transforming the very nature of ad production workflows with AI.

Why Is the Initial Creative Process So Dependent on Individuals?

AiTRIGGER identified a key challenge in its own ad creative production: the initial phase—reading the LP, organizing key selling points, determining copy and visual directions, and preparing the first banner concept—was heavily dependent on individual staff experience.

Even when reviewing the same LP, different people interpret what constitutes a 'fact' versus what requires inference. This inconsistency leads to repeated alignment discussions and rework, slowing down the initial process. For high-involvement products, where messaging strategy directly impacts performance, this dependency on individuals directly affects both the speed and quality of testing. To address this, AiTRIGGER designed and internally validated a system to rebuild this process using AI, and now launches it as a new resource under AXer.

Separating 'Facts' from 'AI Inferences' to Transform the Initial Phase

① URL Input ② Service Information (Editable) ③ Target Information (Editable)

④ Visual Direction (Editable) ⑤ Output Creation (Editable Instructions) ⑥ Output Preview

※ All are demo screens

The concept is simple: the key to accelerating the initial ad creation phase lies in standardizing the foundation for decision-making. ADFORGE starts from a URL, separates and visualizes 'facts' from 'AI inferences,' enabling humans to focus on final judgment. This brings three key changes:

① Unified Decision-Making Foundation

By entering a product or service URL, AI analyzes the LP and structures 'facts'—such as price and CTA (call-to-action)—separately from 'AI inferences' like target audience and appeal themes. Knowing from the start which elements are confirmed facts versus hypotheses accelerates alignment on strategy.

② Seamless Initial Workflow

Previously manual and fragmented tasks—strategy structuring, copywriting, visual direction setting, and real-image banner concept generation—are now connected into a single flow starting from a URL. This reduces rework across team members and shortens the time spent on the initial phase.

③ Final Judgment Remains with Humans

Generated concepts are approved by humans. Users can request revisions in natural language—e.g., 'make it more premium' or 'reduce text'—without disrupting finalized copy or color schemes. Rather than full automation, this semi-automated approach keeps human judgment at the core. Moreover, AI automatically learns from these human decisions and applies the insights in future generations, creating a feedback loop that improves accuracy over time.

Note that this function is not offered as a standalone SaaS tool. It is integrated as part of the resources (people, tools, know-how) provided by AXer, customized into each client’s workflow. Information management and operational frameworks are also co-designed. For details, please consult via the AXer service page.

Not Just a Single Feature—A Demonstration of Redesigning Ad Production Itself

This is not merely replacing one task with AI. It demonstrates that the initial phase of ad production can be re-architected with AI as a foundational element. AXer is a marketing AX service that combines people, tools, and expertise to design, build, and operate entire business workflows. The shift is from a flow where humans interpret LPs and set direction, to one where AI separates facts from inferences to establish a common foundation, allowing humans to focus on final decisions.

Using its internal implementation as a model, AiTRIGGER will gradually offer this resource to other companies facing similar challenges. ADFORGE is not a fixed, one-size-fits-all package, but a flexible system adaptable to each company’s unique needs. Consultations are welcome from the problem-definition stage onward.

AXer Service Page

https://aitrigger.co.jp/service/axer/

AiTRIGGER Inc.

Head Office: 16F D Tower Nishi-Shinjuku, 6-11-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Business: Digital marketing support (performance advertising, in-house support), marketing resource management (MRM), and marketing AX services

URL: https://aitrigger.co.jp/