Expanding Customer Engagement Through Styling Content 'LEEEP'

Island Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; President & CEO: Shunsuke Tanimura) has introduced the styling content 'LEEEP,' showcasing staff styling for the brands 'GRACE CONTINENTAL,' 'Grace Class,' and 'Diagram' on its official online store.

Now, to further expand customer engagement through this content, the company is strengthening its information dissemination efforts in the Kanto and Kansai regions.

As online shopping becomes the norm, customers seek more than just product details. They want answers to questions like 'What silhouette does it create when worn?', 'Will it fit my lifestyle?', and 'How does the fabric feel and wear?' The company is focusing on delivering information that resonates with individual daily lives.

By leveraging the knowledge and styling expertise of both store and headquarters staff, the company aims to create a more reassuring shopping environment where customers can confidently select products through authentic styling and product highlights.

Implementation Results

From March to June 2026, sales via 'LEEEP' achieved 105% of the previous year's同期 period, with seamless integration into social media strengthening the brand's world view.

Sales on the official online store attributed to 'LEEEP' from March to June 2026 reached 105% compared to the same period last year. Real-life staff styling has effectively encouraged purchases, contributing directly to results. Furthermore, 'LEEEP' styling is seamlessly linked with the brand's official Instagram and online store feature pages, successfully delivering both cutting-edge trend imagery and relatable, everyday styling suggestions.

Regional Strategy

Maximizing customer satisfaction and engagement through tailored approaches in Kanto and Kansai

In the Kanto region, the focus is on addressing customers' desire to 'know more' by creating content that helps visualize actual wear. Beyond styling suggestions, the company carefully communicates details such as fabric texture, silhouette, and coordination tips—information often difficult to convey on product pages alone—aiming to reduce pre-purchase uncertainty through photos and descriptive text. During shoots, while maintaining the brand's aesthetic, natural, everyday styling is emphasized, with staff wearing the items themselves to ensure authenticity.

In the Kansai region, the priority is freshness and clarity, delivering product appeal in a timely manner.

New arrivals are photographed and posted as quickly as possible after restocking to ensure high content freshness.

To naturally convey color and silhouette, shoots take place not only in-store but also outdoors, utilizing natural light to present a more accurate impression of the actual product.

Moreover, 'LEEEP' is not limited to select staff; it is designed as a platform where every individual's personality and sensibility can shine. Creating an environment where anyone, regardless of age or experience, can participate has led to diverse styling proposals.

Additionally, staff actively use the shoot content on their personal SNS accounts and store LINE channels, broadening customer touchpoints from multiple angles.

New Value Created by Store Staff

Responding to real customer voices to support online shopping experiences

The greatest strength of 'LEEEP' lies in its origin: content created by store staff who interact directly with customers.

Because they understand the questions and concerns raised during daily interactions, they can deliver exactly the information customers truly want to know.

Aiming to provide a confident and enjoyable online shopping experience, the initiative fosters new cross-channel communication between physical stores and online platforms, bringing the brand's appeal to a wider audience.

□ Official Online Store: https://www.gracecontinental.com/

□ Official Instagram: https://www.instagram.com/grace_continental.div/