ING, a marketing and promotion support company specializing in teens for 30 years, conducted a trend survey among high school students in the Kanto region who are sensitive to current trends.
Shibuya Trend Research presents the latest, most realistic, and fresh trends based on raw input from INGteens high school members operating out of Shibuya.
This survey's theme is 'Father's Day.'
### Actual Father's Day Gifts Given - 1st: Letter (13.1%) - 2nd: Cake (8.9%) - 2nd: Shoulder massage ticket (8.9%) - 4th: Socks (8.4%) - 5th: Flowers (7.6%) - 6th: Home-cooked meal (6.8%) - 7th: Handkerchief (6.3%) - 8th: Necktie (5.5%) - 9th: Cup/Glass (5.1%) - 9th: Clothes (5.1%)
'Letter' ranked 1st for the third consecutive year. Students commented that handwritten letters are the best way to express gratitude directly. 'Cake' and 'Shoulder massage tickets' tied for 2nd place. The top 3 results were all 'handmade-style gifts.'
### Father's Day Gift Budget - 0 yen (No plans to buy) (32.0%) - Under 1,000 yen (11.0%) - 1,000 to under 2,000 yen (16.0%) - 2,000 to under 3,000 yen (13.0%) - 3,000 to under 5,000 yen (16.0%) - 5,000 to under 10,000 yen (11.0%) - 10,000 yen or more (1.0%)
'0 yen' was the most common response at 32.0%. This reflects a culture where sincerity and gratitude are valued more than monetary spending.
### Celebrities People Want as a Father - 1st: Takuya Kimura (6.5%) - 2nd: Kento Kaku (5.6%) - 3rd: Tsuyoshi Muro (4.6%) - 3rd: Ryohei Suzuki (4.6%) - 5th: Sho Sakurai (2.8%) - 5th: Fumiya Takahashi (2.8%) - 5th: Ren Meguro (Snow Man) (2.8%) - 5th: Kento Yamazaki (2.8%) - 9th: DAIGO (1.9%) - 9th: Hiroshi Abe (1.9%) - 9th: Yo Oizumi (1.9%) - 9th: Taiyo Sugiura (1.9%) - 9th: Ryoma Takeuchi (1.9%) - 9th: Yuya Yagira (1.9%)
For the second year in a row, Takuya Kimura took 1st place. High schoolers expressed admiration for his stylish demeanor and his deep, family-oriented nature, often observed through media and social networks.
FACT BOX
- Source: PR TIMES
- Category: Survey