Official Launch of 'MAHYO' Heatstroke Prevention Brand

Agroworks Co., Ltd. (Headquarters: Kobe, Hyogo; CEO: Chino Aguro), operator of the 'Key Point' workwear specialty store, is spinning off its heatstroke prevention brand 'MAHYO' from its 'FIVES' sub-brand for a full-scale rollout in 2026.

The 'MAHYO Ring,' released about a year ago as a single item under FIVES, achieved cumulative sales of 10,000 units in just one year, becoming a staple tool for professionals.

Building on this success, MAHYO will launch as an independent brand in 2026. The lineup has expanded from a neck cooler to four items—head, body, neck, and cape—designed to protect the entire body with an approximate 18°C cooling effect.

### Three Strengths of the MAHYO Series

1. **18°C Cooling Persistence**: Achieves a temperature that feels 'cold' on contact, even outdoors in mid-summer. Effects last for 60-90 minutes. 2. **Ultra-Fast Refreezing**: Refreezes in just 10-20 minutes when placed in a cooler box. It is battery-free and reusable. 3. **Increased Contact Area**: Based on ergonomics, the contact area has been expanded by approximately 15 times compared to conventional circular rings, cooling the body as a 'surface' rather than a 'point'.

### Commitment to Material and Quality

While many neck coolers use inexpensive industrial paraffin, MAHYO uses safe, plant-derived PCM, which is also used in skincare products. With an antimicrobial TPU outer layer and polycarbonate inner core, the product ensures durability that has passed a 60kg compression test.

### Launch Details

* **Release Date**: May 1, 2026 (Friday) * **Retailers**: All Key Point stores, Black Key Point Toin store, and the online shop 'Fukukuru'.

Custom design services are also available for orders starting at a minimum lot of 1,000 units.

FACT BOX

  • Source: PR TIMES
  • Category: New Product