Jersey Milk Specialty Soft Serve "Jersey Brown" Wins Soft Serve Grand Prix for 3rd Consecutive Year at New Chitose Airport, a Soft Serve Battleground

Source: New Chitose Airport Soft & Ice Cream Grand Prix 2026 Results Announcement https://www.hokkaido-airports.com/ja/new-chitose/spend/event/6935.html

Assentia Holdings, which supports the domestic and international franchising of "Jersey Brown" (Headquarters: Rookie Farm Co., Ltd., part of the Ichimaru Group; President: Yukinobu Kato; Location: Obihiro City, Hokkaido), has won an award for the third consecutive year in the Soft Serve Grand Prix, held annually at New Chitose Airport where over 40 soft serve shops compete. They received this award alongside major confectionery and dairy manufacturers.

The Soft Serve Grand Prix is contested across four categories: Rich Flavor, Refreshing Flavor, Unique Flavor, and Premium. Jersey Brown's regular soft serve ranked 3rd in the Rich Flavor category, and their "Ushi no Tsume" (Cow's Horn), which uses a cornet pastry instead of a cone and is exclusive to New Chitose Airport, took 2nd place in the Premium category.

Jersey Brown is committed to Jersey cows and their feed. They collect raw milk from Jersey cows raised with care at Takada Farm in Tokachi, transport it directly to their own factory, and process it into soft serve ingredients.

This is a brand that focuses on in-house manufacturing.

"Ushi no Tsume," which won 2nd place in the Premium category.

Milk and Soft Serve with Visible Farmers

"Vegetables with Visible Farmers" is already a common sight in supermarkets and greengrocers, but "Milk with Visible Farmers" and "Soft Serve with Visible Farmers" are key differentiators for Jersey Brown.

At Takada Farm in Tokachi, Jersey cows, originating from the island of Jersey in the UK, are raised on non-GMO feed. Not only can you see the farmers, but you can also see the Jersey cows themselves, making this a soft serve with true traceability, especially important as consumers focus on the safety and security of what they consume.

Jersey Brown's Domestic & International Franchise Expansion

Jersey Brown is launching its franchise expansion domestically and internationally. The soft serve mix, made from carefully selected raw milk from Jersey cows, will be shipped frozen to domestic and international locations.

Domestically, in-shop franchising within existing stores is also possible. Internationally, stores are envisioned with a unified brand image, modeled after the Jersey Brown New Chitose Airport store.

Please note that hygiene standards for dairy product manufacturing facilities in soft serve shops vary by prefecture, with guidance from health centers differing accordingly. Please consult individually.

[Image] Jersey Brown store on the 3rd floor of New Chitose Airport

About the Ichimaru Group

The group was founded in Obihiro City, Hokkaido, in 1955 and celebrated its 70th anniversary last year. They began producing dairy products in 1998 through their subsidiary, Tokachi Milky, and have consistently produced high-quality dairy products ever since.

In the retail and food service sectors, their core company, Rookie Farm, operates 12 diverse businesses closely tied to Tokachi and Hokkaido. (https://www.rookyfarm.com/)

Assentia Holdings' Franchise Support

Assentia Holdings, responsible for Jersey Brown's domestic and international franchise expansion, has experience in expanding various Japanese food businesses overseas through franchising, in addition to domestic expansion.

A unique feature is their support system that enables overseas franchising even for business formats not yet franchised within Japan. With a track record of operations in 30 countries worldwide and established connections with companies in various nations seeking growth through Japanese franchises, they facilitate franchise expansion even for first-time overseas ventures.

In the case of Jersey Brown, unlike typical food businesses, their core product is "dairy products," which are difficult to export. Therefore, Assentia Holdings provides support to overcome import/export barriers.

Jersey Brown New Chitose Airport Store Menu

Contact for Inquiries Regarding This Matter

Assentia Holdings Co., Ltd.

TEL: 03-5614-0216

E-mail: [email protected]