Online International Franchise Seminar Held: Expert Insights on Successful Overseas Expansion and M&A

Assentia Holdings (CEO: Akira Tsuchiya) will host a three-day seminar on international franchising on July 29, 30, and August 1.

The first session on July 29 features a conversation with the president of 'Donabe Miso Ramen Takesan,' sharing real-world experiences, values, and failure stories regarding international franchising.

The second session on July 30 will focus on the reality of food business franchises in Asia, Europe, and North America since 2010, based on the actual experiences of CEO Tsuchiya.

The final session on August 1 will be an interactive Q&A format, providing real-time answers to participants' questions. Participation is free with advance registration.

[Seminar Overview] 1. July 29: Case study of a Nagano ramen shop expanding into Paris and Warsaw 2. July 30: The reality of overseas expansion, M&A, and franchising 3. August 1: Full Q&A session on international franchising

The seminar emphasizes that franchising with companies that understand the local culture is more effective for overseas expansion than direct operation. Assentia Holdings will share its unique insights, such as the importance of testing suitability through a single franchise for at least six months before moving to a master franchise, and the advantage of partnering with passionate owner-run businesses rather than large conglomerates.