Asobi System's Fan Engagement Platform 'SUKISUKI' Re-launches!

Asobidas Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Mitsunori Tamura; hereinafter 'Asobidas') and its subsidiary SUKI SUKI Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Hirofumi Nihei) have re-launched 'SUKISUKI' (https://sukisuki-shop.com/), a fan engagement platform for artists affiliated with Asobi System. This renewal introduces the common 'ASOBI ID,' overhauls the UI/UX, and promotes AX (AI Transformation). These changes evolve the experience connecting fans and artists into something more stress-free and engaging. Key Renewal Points 1. Introduction of the Common 'ASOBI ID' The platform has transitioned from the traditional 'SUKISUKI account' to the common 'ASOBI ID.' Moving forward, we will expand integration with various services, building a foundation that allows seamless access to diverse content with a single ID. 2. Significant UI/UX Improvements The UI/UX has been refreshed for a more intuitive and user-friendly experience. The design has been updated to increase immersion and maximize fan excitement. 3. Enhanced Fan Experience via 'AX Lotteries' Through AX, we have strengthened measures against ticket scalping and fraud detection. This allows us to prioritize granting access to highly passionate fans who truly desire the experience. Future Outlook With 'ASOBI ID' as the foundation, SUKISUKI will further accelerate data integration across all fan touchpoints, from digital content to real-world experiences. We aim to create mechanisms that seamlessly connect fans and artists while capturing the full extent of fan enthusiasm. Furthermore, Asobidas intends to expand this 'Fan Engagement AX Platform' to cover all genres, from pop culture to sports and traditional culture, developing diverse fan business content including fan clubs and e-commerce. By leveraging AI, we will provide deep, personalized experiences for every individual fan. About SUKISUKI A fan engagement platform featuring over 70 artists affiliated with Asobi System. It offers various content to connect fans and artists, including online lotteries, online meet-and-greets, and online trading cards. Company Overview Company Name: Asobidas Inc. Representative: CEO Mitsunori Tamura Headquarters: 6F Shibuya Crossroad Bldg., 1-29-1 Shoto, Shibuya-ku, Tokyo Established: July 2025 Capital: 150 million yen Major Shareholders: Asobi System, Midas Capital, GENDA Website: https://asobidas.com