ASOBIDAS Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Mitsunori Tamura, hereinafter referred to as "ASOBIDAS") has collaborated with Japan's premier handball league, "LEAGUE H," to launch a limited-time online lottery event, "2025-26 LEAGUE H PLAYOFFS Online Lottery," coinciding with the 2025-26 LEAGUE H PLAYOFFS.

This initiative was implemented as the first sports-related project on "win2win," an online event platform developed and operated by the ASOBIDAS Group. Through this collaboration with LEAGUE H, we created new touchpoints connecting fans with the sport and its athletes, offering an experience that allowed fans to more deeply enjoy the excitement of the playoffs.

- 2025-26 LEAGUE H PLAYOFFS Online Lottery

https://win2win-shop.com/category/sports

About the Collaboration with LEAGUE H

LEAGUE H (https://leagueh.jp/) is Japan's top-tier handball league, featuring top-level men's and women's teams. The 2025-26 LEAGUE H PLAYOFFS serve as the championship series for the season's winning teams, representing a special culmination of the league.

This initiative was a collaborative project aimed at delivering the appeal of handball and LEAGUE H to a wider audience of fans, using the playoffs as the stage. By combining the in-person viewing experience at venues with online participation opportunities, we created a new spectating experience that allows not only attendees but also fans supporting from afar to share in the excitement of the playoffs.

2025-26 LEAGUE H PLAYOFFS Implementation Report

The 2025-26 LEAGUE H PLAYOFFS featured intense matches for both men's and women's divisions, filling the venues with great energy. Many attendees visited the booth set up at the venue, particularly between and after matches, showing increased interest in the online lottery and prizes through conversations with staff while viewing the lineup of prizes, including items signed by players, and venue-exclusive awards. The signed player merchandise received a particularly strong response, fostering high-energy communication unique to handball fans. The booth also attracted a wide range of visitors, including children familiar with handball and their guardians, serving as a place to create new connections with the sport and its athletes.

Furthermore, the "W Chance" venue-exclusive lottery, for those who purchased 10 consecutive online lottery tickets, offered special prizes such as actual game balls used in the playoffs and limited-edition towels. This provided an opportunity for participants to enjoy the excitement of spectating more deeply through an integrated online and offline experience.

Through this initiative, we reaffirmed the value of direct fan engagement at sports events and the potential of new spectating experiences combining real and digital elements, leading to the creation of new fan engagement opportunities for LEAGUE H.

Scenes from the venue booth

Scenes from the matches and awards ceremony © LEAGUE H

About the 2025-26 LEAGUE H PLAYOFFS Online Lottery

To commemorate the LEAGUE H playoffs, this project featured a lineup of many limited-edition items that could only be obtained here. In addition to premium goods such as handballs signed by players, printed cheki photos, and replica signed acrylic panels, we also offered items like photo cards, can badges, and square bromide photos that allow fans to feel closer to the excitement of the matches and the charm of the players. Moreover, a "W Chance" venue-exclusive lottery was held for those who purchased 10 consecutive online lottery tickets, serving as a special promotion to further enhance the spectating experience.

About win2win

"win2win" (https://win2win-shop.com/) is an online event platform developed and operated by the ASOBIDAS Group. It provides experiences that connect fans with content across various domains, including artists, IP content, and sports, supporting the creation of new fan touchpoints and engagement through online lotteries and exclusive campaigns. The "2025-26 LEAGUE H PLAYOFFS Online Lottery" marks the first initiative in the sports genre on "win2win."

Future Outlook

ASOBIDAS views this collaboration as a significant step forward in expanding fan experiences within the sports domain. Moving forward, we will continue to promote collaborations with sports teams, leagues, and governing bodies through "win2win," striving to create new value through experiences that span both online and offline realms. By enhancing fan engagement, maximizing the value of sports content, and creating new revenue opportunities, we aim to contribute to the further development of the sports industry.

<Event Overview>

Name: 2025-26 LEAGUE H PLAYOFFS Online Lottery

Prize Structure: 7 prize tiers from S to F, no losers (separate for Men's and Women's Leagues)

Sales Period: June 12, 2026 (Fri) 0:00 - June 26, 2026 (Fri) 23:59

Sales Price: ¥770 per draw (incl. tax) / ¥7,700 for 10 consecutive draws (incl. tax)

* Separate shipping fee (flat rate nationwide of ¥880 incl. tax / incurred for every 20 draws)

Purchase/Payment Method: Register as a member on "win2win" and pay by credit card

Estimated Delivery: Scheduled to ship sequentially from late September 2026

Venue-Exclusive Purchaser Benefit: A lottery drawing for the "W Chance Prize," where prizes such as official playoff balls and towels can be won on the spot, will be held at the venue booth for those who purchase 10 consecutive online lottery tickets.

<Prizes>

- Online Lottery Prizes Premium goods such as handballs signed by players, printed cheki photos with autographs, and replica signed acrylic panels are available. Additionally, items like photo cards, can badges, and square bromide photos are offered, allowing fans to feel closer to the players and teams.

- W Chance Prizes

A venue-exclusive lottery, the "W Chance," was held for those who purchased 10 consecutive online lottery tickets. Special prizes, such as game balls used in the playoffs and limited-edition playoff towels, available only at the venue, were offered to further enhance the spectating experience.

<Representative Comments>

- Kazuya Nakamura (Chairman, Japan Handball League General Incorporated Association)

I am very pleased that we were able to create new fan touchpoints for LEAGUE H through the online lottery project implemented with ASOBIDAS. On the special stage of the playoffs, in addition to the in-person viewing experience, we were able to provide fans with an opportunity to enjoy the appeal of the league and its players more deeply through online channels. I was able to reaffirm the passion for handball as many people, including children and their guardians, visited the booth. We hope to reach a wider audience with the appeal of handball through such new initiatives in the future.

- Mitsunori Tamura (CEO, ASOBIDAS Inc.)

This initiative marked the first deployment in the sports genre for "win2win." Witnessing fans participate while viewing the prizes and interacting with staff at the high-energy playoff venue, I strongly felt the potential of experiences that combine real and digital elements. In particular, the high interest in signed player merchandise and the interactions with children and guardians familiar with the sport provided an opportunity to experience the expansion of fan communities unique to sports. We will continue to work on creating new value in experiences that connect fans with content, by expanding collaborations with sports teams and leagues.

[Inquiries Regarding Implementation and Partnerships]

ASOBIDAS accepts inquiries regarding product implementation and partnership consultations. Companies interested are welcome to contact us freely via the information below.

Website: https://asobidas.com/

[Company Profile]

Company Name: ASOBIDAS Inc. Representative: CEO Mitsunori Tamura Location: Shibuya Cross Tower 6F, 1-29-1 Shoto, Shibuya-ku, Tokyo Established: July 2025

Capital: 150 million yen

Major Shareholders: ASOBISYSTEM, Midas Capital, GENDA Website: https://asobidas.com/

[Contact for Inquiries Regarding This Matter]

ASOBIDAS Inc. Public Relations [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: 協業
  • Organizations: win2win / GENDA