Okinawa-based fragrance brand "FSGB Okinawa Perfume" opens fourth store in the heart of Kokusai Dori, expanding to four locations in just over a year since its launch

Okinawa-based fragrance brand aims to become a new standard souvenir. New store opens in the heart of Kokusai Dori.

Okinawa-based fragrance brand "FSGB Okinawa Perfume" will open its fourth store, "FSGB Okinawa Perfume Kokusai Dori Matsuo," in the heart of Naha's Kokusai Dori on July 22, 2026 (Wed). The new store will be a limited-time store operating for approximately one year until June 30, 2027.

This brand, which blends natural oils of "getto" and "shikuwasa" from Okinawa into all its fragrance products and is handcrafted one by one by local staff, has gained support as a "new souvenir that allows you to take the Okinawan air home with you," primarily from customers visiting Okinawa from Japan and abroad. The brand has expanded to four locations in just over a year since its launch.

Expansion to four stores in just over a year. A limited-time store opens in the heart of Kokusai Dori.

Starting with the brand's launch at Senagajima Umikaji Terrace in June 2025, followed by Kokusai Dori Makishi and American Village, the newly opening "Kokusai Dori Matsuo" will be the fourth store.

The new store is located in Kokusai Dori, the heart of Naha, a bustling area for both domestic and international visitors, and will operate as a limited-time store. In this special space, available for about a year, we offer a new shopping experience that is both spiritual and entertaining, such as choosing a fragrance based on your lucky number using numerology.

Concentrated Okinawan blessings. "Getto" and "Shikuwasa" blended into all fragrance products.

The biggest feature of FSGB Okinawa Perfume is that all fragrance products contain natural oils of "getto" and "shikuwasa," nurtured by Okinawa's rich nature.

The deep and mystical scent of Getto, deeply rooted in Okinawan life and full of vitality, and the refreshing and vibrant citrus scent of Shikuwasa, are the base of all fragrance products through a unique blend. The moment you wear the fragrance, Okinawa's majestic nature, beautiful sea, and the light and wind that moisten the senses vividly awaken.

"Fragrant souvenirs" handcrafted one by one by Okinawan staff.

With the concept of "Fortune flows from OKINAWA — Lucky fortune circulates with fragrance," we manufacture all products in Okinawa Prefecture. Instead of mass production, local staff who love Okinawa carefully handcraft each product in our own workshop, wishing for the good fortune of the customers who receive them and for wonderful travel memories.

The fragrances, encased in luxurious, substantial bottle designs, are chosen not only as a treat for oneself but also as a sophisticated Okinawan souvenir for loved ones.

The thought behind the brand name.

FSGB stands for Fortune, Serendipity, Glowing Beauty, meaning:

"Good fortune," "Serendipity (unexpected encounters)," and "Inner radiance."

We deliver an experience where good fortune circulates through fragrance, as a "lucky charm perfume" that fuses the energy of numbers, the vibration of colors, and the natural scents of Okinawa.

Collaborating with local artists to bring Okinawan art and culture to the world.

FSGB Okinawa Perfume aims to be a platform for showcasing Okinawan talent as well as an art of fragrance. As part of this, we sell limited edition items with artwork collaborated with emerging artists active in Okinawa.

Currently, we are developing products using the energetic artwork of artist Erina Ishigaki, and we are working on creating products that allow customers to experience Okinawan art and culture, not just fragrance. These products have been well-received by customers both domestically and internationally as luxurious designs that complement sophisticated modern spaces. We will continue to collaborate with various Okinawa-based artists in the future to deliver the charm of Okinawan culture and art to the world along with our fragrances.

Grand Opening Campaign

To commemorate the opening of the new store, a campaign will be held at all FSGB Okinawa Perfume stores.

【Campaign Overview】 Period: Wednesday, July 22, 2026 - Monday, August 31, 2026 Eligible Stores: All FSGB Okinawa Perfume stores Eligibility: Customers who purchase ¥3,000 or more (tax included) Gift: One "MELTY BEAUTY POWDER WASH 30g Pouch" (one of popular scents No. 2, No. 4, or No. 5) that allows you to enjoy the same scent as the fragrance products. Reference Price: Approximately ¥1,200

*Gifts are limited in quantity and will end once supplies are depleted. *You may not be able to choose the scent.

New Store Overview

Store Name: FSGB Okinawa Perfume Kokusai Dori Matsuo Opening Date: Wednesday, July 22, 2026 Address: 1F Asato Building, 1-2-32 Makishi, Naha City, Okinawa 900-0013 Business Hours: 11:00 - 22:00 Regular Holidays: Open year-round (Closed during typhoons or severe weather) Operating Period: Scheduled to operate until June 30, 2027

Existing Store Information

FSGB Okinawa Perfume Umikaji Terrace

Senagajima Umikaji Terrace 2F #37, 174-6 Senaga, Tomigusuku City, Okinawa 901-0233

▷Google Maps

FSGB Okinawa Perfume Kokusai Dori Makishi

1F K2 Building, 2-3-1 Makishi, Naha City, Okinawa 900-0013

▷Google Maps

FSGB Okinawa Perfume American Village 1F Depot Island Building, 9-1 Mihama, Chatan Town, Okinawa 904-0115 ▷Google Maps

Official Website: https://fsgb.jp/

Instagram: https://instagram.com/fsgb_perfume/

Company Profile: https://www.fusigiblue.jp/company