[1 Month After Release, Over 100,000 Views] Construction Industry-Focused Web Marketing Company's Serious MV "DESCENT of A.B.A.B.A.I ~The Young Queen Descends~" Receives Unprecedented Response

"This is what happens when an advertising company plays for real."

As a web marketing company specializing in the construction and home builder industry, ABABAI Inc. (ABABAI GROUP) has been in business for 20 years since its founding in 2006. With a track record of over 2,500 homepage productions and over 200 social media management clients, the company chose to produce its own music video to commemorate its 20th anniversary.

The music video features President Misuzu Watakuchi in the starring role, Senior Managing Director Shoko Oda, three new graduates joining in 2025, and the president of a group company as the DJ. Employees themselves dance and perform – an unconventional MV that garnered significant attention on social media and beyond immediately after its release.

▶ Watch the MV here: https://youtu.be/jCoWr9sN0HM

About the MV

Title: "DESCENT of A.B.A.B.A.I ~The Young Queen Descends~"

Concept: "The Young Queen Descends" – depicting the awakening of the new president, Misuzu Watakuchi, who has just taken over. The song embodies 20 years of pride honed through hardship, and a declaration of war for the next decade, all portrayed through dark, luxurious visuals.

Filming Location: T2 NAGOYA (Nagoya, Sakae / One of the largest nightclubs in the Chubu region)

Visual Style: Produced with the creative principle of "Flashy, but not vulgar."

Reasons for Exceeding 100,000 Views

While typical corporate MVs and branding videos garner only thousands to tens of thousands of views, we believe the following factors contributed to this work surpassing 100,000 views in one month:

1. The contrast of "The President Sings and Dances"

It is rare for a B2B company president to appear in a full-fledged MV, and it became a hot topic as "an advertising company proving the power of advertising with its own work."

2. Video Quality

Cinematic visual beauty that transcends the typical corporate MV. The entire day was booked at T2 NAGOYA, one of the largest nightclubs in the Chubu region, for a professional production team.

3. Demonstration of "What is Branding?"

The company that advises clients on "the importance of branding" embodied its own brand by putting themselves on the line. It functions as a persuasive "track record."

A professional MV shoot was conducted with a professional production team, renting out a nightclub.

Performers

Main Vocal: Misuzu Watakuchi, President

Sub Vocal: Shoko Oda, Senior Managing Director

Sub Vocal: Rinka Oba, New Graduate 2025

Dance & Choreography: Anna Ide, New Graduate 2025

Dance: Nanna Tanaka, New Graduate 2025

DJ: Asami Sakamoto, President of Group Company

Production Credits

Music Production & General Director: Susumu Yamamoto (Chairman & President, ABABAI Inc.)

Director: Yuki Yoshida (Roundel)

Creative Producer: Nobuhiro Kawai (Astroland)

Producer: Itsuki Hirata (Astroland)

Lighting: Ryo Kagimoto (ANCHOR)

Cameraman: Koji Ito (TRUNK)

Creative Director: Koji Chihara (NITEQ)

President's Comment: Misuzu Watakuchi, President

I wanted to do something that represented us at this 20th-anniversary milestone. Since our founding, ABABAI has been a company that builds our clients' brands together. That's why it would be a lie if we didn't express our own brand with the same seriousness. All the employees performed and danced – honestly, there was some embarrassment. But I believe that our genuine enjoyment is ABABAI's greatest weapon. The figure of 100,000 views is a accumulation of voices like "interesting" and "cool" from everyone who watched. We have no intention of stopping for the next 10 years.

About ABABAI Inc.

ABABAI Inc. is a web marketing company specializing in the home builder and construction industry. Since its founding in 2006, we have provided comprehensive support, including homepage production, social media management, video production, web advertising, and consulting. Under the slogan "If you're going to give it your all, ABABAI is the only choice," we boast a track record of over 2,500 companies nationwide.

Company Name: ABABAI Inc.

Location: 4-89 Kamiyashiro, Meito-ku, Nagoya City, Aichi Prefecture

Representative: Misuzu Watakuchi, President

Established: 2006

Business Activities: Web marketing, homepage production, social media management, video production, web advertising, consulting

Corporate Site: https://ababai.co.jp/

MV: https://youtu.be/jCoWr9sN0HM

[Contact for Inquiries]: ABABAI Inc. Public Relations, Okamoto, TEL: 052-715-6060