APIX INTERNATIONAL INC. (Headquarters: Naniwa-ku, Osaka; President & CEO: Tomohiro Tanaka), a manufacturer of design home appliances and lifestyle goods, will launch the "TINY FLOW Hair Dryer (ATD-B09)" as a new product from its beauty appliance brand BEAUM in mid-June 2026.
This product is a compact dryer that condenses powerful airflow performance of 17m/s into a lightweight aluminum body weighing just 390g. Furthermore, its unique surface finish, inspired by the textures of "Hakuji" (white porcelain) and "Kokuyou" (black obsidian), will enrich your daily hair care time.
Product Features
1. Two Textures for Different Expressions
The body's finish employs a unique texture expression reminiscent of porcelain and minerals. The aesthetic beauty and the distinct expressions and tactile sensations of each provide a sense of comfort with every use.
Hakuji (White Porcelain) A soft and elegant matte finish with a quiet sheen, reminiscent of porcelain. It feels moist and fits comfortably in your hand each time you grip it. Kokuyou (Black Obsidian) A surface finish that evokes minerals, adorned with a deep and beautiful texture. Its profound texture, which shows different expressions depending on the viewing angle, is captivating.
2. Lightweight and Beyond-Imagination Powerful Drying
The main unit weighs only 390g. It is designed to reduce arm fatigue even during prolonged use and fits easily into a bag, making it suitable for daily use as well as for travel and business trips. Despite its compact size, it achieves a powerful airflow of 17m/s and a volume of 1.2m³/min. It delivers strong airflow to the roots of your hair, supporting a comfortable drying experience.
3. Two-Step Switching & Magnetic Nozzle for Versatile Styling
Equipped with a two-step switching function for 1200W (TURBO) and 500W (SET). It can be used differently depending on the scene, from drying to delicate styling. Additionally, the included nozzle is magnetic for smooth attachment and detachment, achieving both comfortable operability and a beautiful design.
4. Beautifully Shining Mesh Filter
The air intake uses a mesh filter with a titanium coating. It is resistant to dirt and easy to clean from accumulated dust, maintaining a clean state for a long time and preserving the product's performance.
About BEAUM
A moment of self-discovery born from grooming.
It's a moment when you can like yourself a little more than yesterday. BEAUM is a beauty appliance brand that proposes self-care for being true to oneself, with the concept of "BEAUTY × MIND." Grooming further colors your daily life and leads to new beauty. We deliver "the beauty of grooming" to your everyday life.
Furthermore, to convey the world of "the beauty of grooming" proposed by BEAUM more deeply, we have renewed our brand site. Through the brand concept and story, you can see the value of self-care that BEAUM aims for.
BEAUM Brand Site https://www.apix-intl.co.jp/beaum/
◼️ Product Specifications
<TINY FLOW Hair Dryer / ATD-B09 Overview>
□ Product Name: TINY FLOW Hair Dryer □ Main Unit Size: (Approx.) W174×D38×H144mm
□ Main Unit Weight: (Approx.) 390g □ Power Supply: AC100V 50/60Hz □ Power Consumption: 1200W
□ Materials: Main Unit: Aluminum Alloy, ABS Resin
Nozzle: Glass Fiber Reinforced Polyamide
□ Price: Open price (Reference price ¥9,800- tax included)
□ Release Date: Early June
□ Product Page URL: https://www.apix-intl.co.jp/products/atdb09/
About APIX INTERNATIONAL INC.
APIX INTERNATIONAL was established in 2004 with the desire to popularize highly designed home appliances in Japan. We pursue a development approach that stays close to the user's lifestyle and smart designs that anticipate changes in the times. Valuing reliable quality and ease of use, we aim to enrich daily life through our products.
Company Overview
APIX INTERNATIONAL INC.
Naniwa-ku, Nihonbashi 4-7-7 Denkyo Nihonbashi Bldg. 5F, Osaka
President & CEO Tomohiro Tanaka
Official Site: https://www.apix-intl.co.jp
Direct Online Shop: https://www.apix-direct.jp/
Official Instagram: https://www.instagram.com/apix_intl/
Official X: https://x.com/apix_intl
(APIX INTERNATIONAL INC. is a group company of Denkyo Group Holdings Co., Ltd. (Naniwa-ku, Osaka; President & CEO: Ichiro Takase; TSE Standard Market: 8144).)
"Under the purpose 'More, More, Comfortable Everyday,' the Denkyo Group contributes to society by aiming to realize a rich and comfortable life."
[Notes]
- Company names and product names mentioned in this release are trademarks or registered trademarks of their respective companies.
- The information contained herein is current as of the date of announcement. Please note that it is subject to change without prior notice.
FACT BOX
- Source: PR TIMES
- Category: New Product