Summer Festival 'ARSOA FAMILY FES. 2026' to Be Held in Kobuchizawa, at the Foot of Mt. Yatsugatake, on August 1 (Sat) and 2 (Sun), 2026

ARSOA Keio Group Co., Ltd. (Headquarters: Hokuto City, Yamanashi Prefecture; Chairman: Tomiguchi Yukiya; President: Tomiguchi Reiko; hereinafter 'ARSOA'), which engages in the research, development, manufacturing, and sales of cosmetics, health foods, and food products, will host its annual summer event 'ARSOA FAMILY FES. 2026' on August 1 (Saturday) and 2 (Sunday), 2026, at the ARSOA Keio Group headquarters and ARSOA Goddess Forest Symphonia Garden in Kobuchizawa, Hokuto City, Yamanashi Prefecture.

This marks the third edition of the festival since its launch in 2024, featuring the annual public opening of its headquarters nestled in the majestic natural surroundings of Kobuchizawa, Yamanashi. The summer festival invites families to enjoyably experience ARSOA’s brand message of 'Syn-Life'—a lifestyle that co-creates beauty, health, and happiness for people and the planet.

This year, a wide range of sensory-rich content has been prepared, including hands-on experiences with newly relaunched skincare products from June, a special stage featuring guest artist Yuzuki Kitagawa (Yuzu), a talk session with students from the local Koryo High School, and a limited-edition dessert collaboration with the renowned local confectionery shop 'Kinseiken'.

Event Highlights and Experience Programs

1. Special Talk Session Featuring Guest Yuzuki Kitagawa (Yuzu)

August 2 (Sun), 11:00 AM (limited seating)

A special talk session will be held with guest Yuzuki Kitagawa, alongside Shinya Tabii, who supports recovery efforts in Tohoku, students from Tohoku Fukushi University, and members of Peace Winds Japan. They will discuss recovery support and aid activities for children worldwide. This is a highlight stage that encourages reflection on the future of our planet and support for the next generation.

2. Local High School Students Speak About the Future! 'Hokuto Mirai Classroom' Stage

August 1 (Sat), 2:00 PM

'ARSOA Hokuto Mirai Classroom' is an outreach education program conducted by ARSOA at the local 'Hokuto Municipal Koryo High School'. High school students who have participated in the program will take the stage to share new discoveries and their visions for the future. A health check corner, including vascular age measurement, will also be available to help visitors learn about their own health.

3. Limited Collaboration with Famous Confectioner 'Kinseiken' — The Debut of 'Shingen Soy Milk Parfait'!

ARSOA will launch a carefully curated 'plant-based (vegan) food court' aimed at promoting inner beauty and wellness. The centerpiece is the festival-exclusive 'Shingen Soy Milk Parfait', a collaboration with Kinseiken, a renowned confectionery representing Yamanashi Prefecture. This premium healthy dessert combines Kinseiken’s famous 'Shingen Mochi' with ARSOA’s egg- and dairy-free 'soy milk soft serve', creating a unique treat available only at this event.

4. First Total Experience of the 'New ARSOA Skincare' Launched in June 2026

Visitors can experience the new skincare products launched in June. The experience includes touching ARSOA’s proprietary cosmetic ingredients, skin type diagnosis, skincare routines, personal color analysis, and point makeup application. Special offerings for children include 'Kids Paint Make' and a 'Digital Photo Booth' for commemorative photos.

5. Harvest Experience at ARSOA’s Proud Organic Farm

Available exclusively on August 1 (Sat). ARSOA’s pesticide-free organic farm will be opened to the public for this festival only. Visitors can tour the farm and enjoy harvesting fresh vegetables. As a souvenir, participants can take home the vegetables they harvest.

In addition, workshops such as 'bath bomb making with concentrated hot spring water' and 'eco-tote bag making using plant-based dyeing techniques' will be available, offering fun activities for young children as well.