[Talent Acquisition is "Romance" and Management Itself] From "Choosing" to "Mutual Love". A Must-Read for Managers and HR Professionals Who Want to Graduate from "Unpopular Companies" with No Applicants and High Turnover Rates. E-book "Breaking Free from Unpopular Companies" on Sale May 22 (Friday)

Ulforce One Co., Ltd. (Headquarters: Katsushika-ku, Tokyo; Representative: Kensho Yamane, hereinafter referred to as "our company") will release the e-book "Breaking Free from Unpopular Companies - If talent acquisition is likened to romance, all problems were surprisingly simple -" explaining a new era of recruitment strategy for small and medium-sized enterprises (SMEs) and venture companies on Amazon Kindle starting May 22, 2026 (Friday). To commemorate the publication, we will conduct a campaign offering it for 99 yen (tax included) instead of the regular price of 980 yen for a limited time until May 25 (Monday).

Are you blaming others for "good people not coming"? Currently, the Japanese labor market continues to be an intense seller's market due to a severe labor shortage, and it is not uncommon for the recruitment unit cost of regular employees to exceed 1 million yen. Under these circumstances, there is no chance of winning even if SMEs and venture companies, which are inferior in name recognition and financial strength, compete with major companies on "salary and holidays (specs)". Also, many companies tend to blame the cause of unsuccessful recruitment on others, saying things like "young people these days have no guts", "because it's a regional area", or "the job site is bad". The author, who has been involved in recruitment support for over 500 companies and over 10,000 cases in the past 15 years, points out that the essential reason why many companies worry that they "cannot recruit" is not just poor conditions, but "not being able to view their own company (themselves) objectively". This book is a highly practical recruitment know-how book that replaces "talent acquisition", which tends to be perceived as complex, with the steps of "romance and matchmaking" (encounter, dating, confession, married life) that many people can easily understand experientially, and presents specific approaches to attract excellent partners (talent).

Features and Highlights of This Book "Unpopular Company Type Diagnosis" to view your company objectively Why does a job posting saying "Everyone is welcome!" become a message saying "I don't care who it is, just date me"? We highlight the misunderstandings that your company has fallen into (nouveau riche moral harassment DV type, lacking resourcefulness type, arrogant misunderstanding type, etc.), allowing you to directly face the current state of your company that you need to confront.

"Niche Target Theory" that you don't need to be popular with everyone If SMEs and venture companies that are inferior to major companies in name recognition and financial strength aim for "universal appeal", it is the beginning of a losing battle at that point. We will verbalize "Who is the talent that our company can make happy?", and explain how to disclose the unique "B-side (true face)" of your company and deeply pierce (immerse) specific talent.

3 GIVEs to make it a company that job seekers' "instincts choose" The act of job seekers choosing a company is based on human instinctive desires (survival, growth, belonging). We will disclose expression techniques to break away from spec battles based on treatment and directly convey the appeal of your company to the other party's "instincts".

"The recruitment process is a romantic experience" Consistent design and hospitality from the first click (encounter) to the job offer (proposal) and joining the company (marriage) determine the recruitment and retention rates. We will tell you the mechanism to reliably connect with job seekers in the smartphone era who do not answer the phone, and the sincere and attractive selection style to keep them as "fans of your company" even if they are rejected.

"The Secret Column of Winning People's Hearts" by romance professionals To make the perspective of "recruitment = romance" in this book deeper and more practical, special columns by romance (human relations) professionals who are not bound by the common sense of recruitment and HR are included at the end of each chapter.

Experts who contributed: Matching app expert: Mr. Otoufu Former No. 1 Ginza hostess (romance consultant): Ms. Sumire Fujisaki Matchmaking advisor: Ms. Kikuno International image strategy consultant: Ms. Aki Inoue Former Kabukicho host club representative: Mr. Sora

Includes a "Practical Checklist (7 STEPs in total)" So that you don't just read the know-how book and end there, a "7 STEP checklist" that can be practiced immediately to improve your company's talent acquisition initiatives and specific actions is included at the end of the book.

Book Information Title: Breaking Free from Unpopular Companies - If talent acquisition is likened to romance, all problems were surprisingly simple - Author: Kensho Yamane Release date: May 22, 2026 (Friday) Price: 980 yen (tax included) *Eligible for Kindle Unlimited Campaign price: 99 yen (tax included) *Limited until May 25 (Monday) Sales location: Amazon Kindle Store

Author Profile Kensho Yamane Representative Director of Ulforce One Co., Ltd. After working in the entertainment industry as an actor, he started his career in the HR field from sales of job advertisement media in 2011, and founded Ulforce One Co., Ltd. in 2016. To date, for about 15 years, he has supported talent acquisition for over 500 companies and over 10,000 cases, mainly focusing on small, micro, and startup companies struggling with name recognition and financial strength. As a practitioner who worked his way up from the field, he provides consistent support from planning and executing recruitment strategies to retention after joining the company.

Company Overview of Ulforce One Co., Ltd. Ulforce One Co., Ltd. is a company that specializes in SMEs and venture companies with 100 or fewer employees and supports talent acquisition through a "three-legged race" approach. While reducing all the costs of "money, time, and effort" required for recruitment activities, we provide talent acquisition support using various methods including job advertisements. Under the philosophy of making the recruitment activities of SMEs, which support the foundation of Japan, "correct, cheap, and easy", we aim to evolve into a better company organization and create new employment for Japan as a whole by leading talent acquisition to success (= growing the business) in our daily work. Company name: Ulforce One Co., Ltd. Address: 202 Ai Building, 3-21-11 Kameari, Katsushika-ku, Tokyo 125-0061 Established: October 3, 2016 Representative: Representative Director Kensho Yamane Business content: Talent recruitment support business, media operation business