"Where are the cards?!" Nationwide rollout of "Card Hunt," an event engagement plan where children run around the venue enthusiastically. 2,000 cards and sponsor novelties distributed in 2 hours at a Sapporo festival.

Background: Challenges of events being "over in a day" and "uneven crowd distribution"

Regional events and commercial facilities often face challenges such as "children getting bored quickly," "people concentrating only on a few booths," and "events ending on the same day without leading to future engagement." Furthermore, it is difficult for organizers to show concrete benefits to sponsoring companies, leading to struggles in securing sponsorships. Card Hunt is a package of plans that solves these issues through the action of "children enthusiastically collecting cards."

What is Card Hunt?

Participating children receive a white mask at the reception and search for original cards hidden throughout the venue. They can exchange the collected cards for prizes, and collecting all types earns them a "golden mask." The sight of children wearing masks walking around the venue visibly creates a lively atmosphere, and this mechanism encourages more children to participate one after another. The planning and design are conducted online, and the cards and other materials can be shipped nationwide, making it adaptable to events and facilities anywhere in the country.

Original Cards That Children Genuinely Desire

The cards are original, created from scratch for each location and facility, rather than using templates. They feature professional illustrations and world-building akin to trading cards, and include battle rules for playing against each other, as well as trivia related to the region and products. In addition to the fun of collecting, the cards are designed to be playable and educational at home, making children genuinely eager to obtain them. Not only cards, but also flyers, posters, certificates, and venue decorations are produced in a unified theme that matches the plan's world-building.

Feature 1: Events Continue "at Home"

Cards, masks, and certificates are taken home by children, where they are displayed, played with, and kept. Even if the event itself is a one-off, if the company name or region is incorporated, it becomes a point of repeated contact within the home. After the event, many participants expressed sentiments like, "Where will the next one be held?" and "I want to participate again next time."

Feature 2: Sponsorship Becomes a Child's Treasure, Not Just "Advertising"

Instead of simply displaying sponsor logos, Card Hunt integrates them into "achievements collected by children" such as cards, stickers for masks, and certificates. These become part of a child's treasure and are naturally accepted by parents, allowing company names to reach households in a positive context. At a festival in Sapporo, approximately 200 sponsor novelty items were distributed in just 2 hours, demonstrating how company names can be favorably communicated through children's experiences. The plan has also succeeded in increasing participation rates for themes that children might not naturally gravitate towards, such as disaster prevention and food education, by creating an engaging entry point through play.

Feature 3: Light Operation, Tangible Results

Cards can be placed around the venue or given as prizes for booth experiences, requiring no dedicated staff. The scale of participation and movement within the venue can be understood by tracking the number of masks distributed, cards handed out at each spot, and prizes exchanged.

Industry-Specific Packages

We offer packages tailored to different objectives, starting with children's desire to "collect." ・For Aquariums, Zoos, and Science Museums: Novelty card plan to turn exhibits and creatures into "collectible and playable cards." ・For Home Builders and Model Homes: A visitor engagement plan where parents and children can imagine their ideal home by combining cards. ・For Tourist Facilities, Roadside Stations, and Shopping Streets: Long-term, year-round card rally plan that turns local specialties and shops into cards. ・For Corporate PR and Exhibitions: Promotion plan designed to drive booth traffic and sponsor exposure.

・For Corporations: Offered for employee welfare and family-oriented events.

Implementation Results

・Sapporo Shopping Street Festival: Approximately 2,000 cards distributed in about 2 hours, about 800 prizes exchanged, and 200 sponsor novelty items also distributed. ・Sapporo Shopping Street: Held an original card game "Battle War" for one day, distributing approximately 1,500 cards. ・Toubetsu Mirai Fes "Ultimate Recipe Synthesis DX": A project where children devised new local gourmet dishes by combining ingredient cards. Approximately 300 people participated over 2 days. Paid mini-games were played 700 times.

Recipes for local gourmet dishes devised by children

・JC EXPO 2026: Provided as a booth experience prize at Asahikawa Aeon Mall. Well-received for attracting children with cards even for themes like disaster prevention that are usually difficult for them to approach.

"The event boosted sales" (Local and nearby stores) After the event, surrounding stores reported a tangible increase in sales.

Representative's Comment (Shota Ishida, President and CEO, AndR Co., Ltd.)

"Card Hunt began when, while involved in developing local gourmet foods, I thought, 'Wouldn't it be interesting to have children devise recipes?' and 'Wearing masks and walking around would increase immersion and create a lively atmosphere,' and 'Parents would keep certificates at home.' Each element was designed by working backward from the objective. However, when we actually held the event, things happened beyond the designer's imagination. Children crying, 'Where are the cards?!' with intense focus, children running around with cheers, children proudly walking with golden masks. Venue circulation and dwell time visibly increased, and we even received feedback from stores about increased sales. Mechanisms created through calculation generate enthusiasm beyond calculation. We will deliver this experience to events, facilities, and corporate promotions nationwide."

Pricing and Services

Introduction Plan: Starting from ¥200,000 (Card design production. Actual costs for prizes, printing, etc., are separate.)

Engagement Promotion Plan: Starting from ¥400,000 (Includes card design production, planning/rule design, and operation manual. Actual costs for prizes, printing, etc., are separate.)

*Prices may vary depending on the number of card types, plan details, and quantity of manufactured items. Please feel free to consult us.

Future Development

We plan to expand our collaborations with companies such as commercial facilities, aquariums, restaurant chains, and home builders. We are also seeking partnerships with advertising agencies and event companies that plan corporate promotions, and we will undertake planning and production as proposal materials for your clients.

Seeking "Battle War" Free Monitors for Aquariums and Fishery Businesses!

To coincide with the service launch, we are recruiting free monitors for the marine creature card game "Battle War" targeting aquariums, zoos, and fishery-related businesses (fresh fish stores, conveyor belt sushi, processed seafood, fishery cooperatives, etc.).

"Battle War" is an original card game played in a rock-paper-scissors format, featuring marine creatures as trading cards. You can use cards of creatures on display or fish you handle as souvenirs for visitors or promotional novelties.

・Target Audience: Aquariums, zoos, and fishery-related businesses (fresh fish stores, conveyor belt sushi, processed seafood, fishery cooperatives, etc.) ・Content: Distribution test for visitors utilizing the existing card game "Battle War." ・Production Cost: ¥0 (as existing designs are used. Separate estimates will be provided for design changes or original production.) ・Facility Costs: Only actual expenses such as printing and shipping costs. ・Requests: Sharing of distribution numbers, children's reactions, and staff impressions (via a simple questionnaire). ・Application: Please contact the inquiry contact below and state "Monitor Application."

Company Overview Company Name: AndR Co., Ltd. / Location: Avenue Rondor 1-D, 8-1-101 Odori Higashi, Chuo-ku, Sapporo, Hokkaido / Representative: Shota Ishida, President and CEO / Established: June 2022 Business Activities: Event planning, design, and production

Inquiries Regarding This Matter AndR Co., Ltd. Contact: Ishida TEL: 080-4043-9665 Mail: [email protected] *Service introduction materials are available. Please feel free to request them.