In recent years, the demand for trunk rooms has been increasing due to storage shortages and changes in living environments. Among them, outdoor-type trunk rooms are increasingly seen in various locations across the metropolitan and regional areas. They are widely used as an extension of home storage due to their ease of access by car, ability to handle large items, and cost-performance.

This report analyzes the recognition, usage intention, purpose, stored items, and challenges during use of outdoor-type trunk rooms based on a survey.

Survey Points

Recognition rate of outdoor-type trunk rooms: 91.3% Usage experience rate of outdoor-type trunk rooms: 19.3% Outdoor-type trunk room usage intention: 36.3% People who want to use trunk rooms for different purposes: 36.8%

While outdoor-type trunk rooms have a high recognition rate nationwide, the usage experience is limited to about 20%, and there is also a cautious attitude towards actual use.

On the other hand, the suitability evaluation is high when the purpose is limited to items such as 'tires, car products,' 'outdoor products,' and 'temporary storage during moving,' and the need for practical item storage is expanding.

Additionally, there are many voices that prefer indoor-type for items such as 'precision equipment' and 'memorial items,' and in the future, the need for 'divided storage' according to the purpose is expected to expand.

Chapter 1: Recognition Rate and Usage Rate of Outdoor-Type Trunk Rooms

Outdoor-type trunk rooms have a recognition rate of over 90% nationwide

The overall recognition rate of trunk rooms is 97.3% nationwide, indicating that the service is widely penetrated. In particular, the recognition rate of outdoor-type trunk rooms is high at 91.3%, surpassing indoor-type (57.0%) by 34.3 points.

Recognition rate of outdoor-type is 91.3% nationwide:

Container-type facilities are easily visible outdoors and are easily noticeable in areas such as roadsides within the living sphere. This is considered to be the background.

The recognition gap between outdoor and indoor types is widening in rural areas:

In the Tokai region, the recognition rate of outdoor-type is 92.5% compared to indoor-type at 30.2%, with a difference of 62.3 points. In Kyushu and Okinawa, there is a difference of 48.9 points, indicating a trend that outdoor-type is more prominent in rural areas.

Overall recognition rate of trunk rooms is 97.3%:

The overall recognition rate of trunk rooms is high nationwide. Considering that the recognition rate of outdoor-type is about 90% (91.3%) and that of indoor-type is about 60% (57.0%), it can also be said that many people have the image that 'trunk rooms are outdoor-type.'

Outdoor-type trunk rooms also have a higher usage experience rate (about 20%)

In terms of trunk room usage experience, outdoor-type is 19.3% nationwide, surpassing indoor-type (12.3%). Following the recognition rate, there is a trend of outdoor-type being superior in actual use, and the difference is particularly widening in rural areas.

Nationwide, the usage rate of outdoor-type exceeds that of indoor-type: Nationwide, outdoor-type is 19.3% and indoor-type is 12.3%, with outdoor-type being 7.0 points higher. All regions except Kinki (14.7% for both) have outdoor-type exceeding indoor-type.

In the Hokuriku and Hokkaido regions, the usage rate of outdoor-type is high: In Hokuriku, outdoor-type is 31.6%, and in Hokkaido, it is 26.3%, with a large difference from indoor-type.

In the Tokai region, there is a tendency to use outdoor-type: In the Tokai region, outdoor-type is 15.1%, while there were no responses for indoor-type. In Kyushu and Okinawa, outdoor-type is 14.9% and indoor-type is 10.6%, showing a trend of outdoor-type being superior.

Trunk room usage experience rate is 31.3% nationwide: Nationwide, about 30% have usage experience. Compared to the recognition rate of 97.3%, there is still room for expansion in usage.

There is also a certain correlation between recognition rate and usage rate: In regions with a high recognition rate of outdoor-type such as Hokkaido, Hokuriku, and Chugoku, the usage rate is also relatively high.

*Note 1: This survey was conducted by recruiting respondents nationwide on the internet, and it was announced in advance that the survey was about trunk rooms. Therefore, it is possible that respondents with high interest in storage services or those with experience using trunk rooms were more likely to respond. The usage experience rate of outdoor-type trunk rooms was 19.3% (77 out of 400), but this figure does not indicate the nationwide household penetration rate or usage rate, and it is important to note that it reflects the attributes and response tendencies of the survey participants.

*Note 2: The usage experience rate of this survey is high compared to the nationwide household penetration rate of trunk rooms (approximately 1%), but since this survey is an internet survey, it is possible that a certain number of respondents include those living in urban areas such as Tokyo or those interested in storage services. Therefore, it is necessary to be cautious when making a simple comparison with the national average.

For nationwide household penetration rate: https://www.syuno-pit.biz/example/trunkroom189.html

Chapter 2: Merits and Suitable Uses of Outdoor-Type Trunk Rooms

Outdoor-type has strengths in 'large storage' and 'car accessibility'

The good points of outdoor-type trunk rooms are that 'large items can be stored' is the most common nationwide at 63.5%. Additionally, 'can park a car and is easy to take in and out' (43.8%), 'the fee is relatively cheap' (37.8%) are also high, and there is a trend that practicality and convenience are evaluated.

'Can store large items' is the highest nationwide: Nationwide, it is 63.5%, and it is particularly high in Koshin (83.3%), Hokkaido (79.0%), and Hokuriku (73.7%). It is considered that the ability to store items such as tires, outdoor products, and large furniture is evaluated.

The ease of taking in and out by car is also highly evaluated: Nationwide, it is 43.8%, and in Chugoku and Koshin, it is 50.0%, in Kinki it is 47.1%, and in Kanto it is 45.2%. It can be seen that the compatibility with car use is a major attraction of outdoor-type.

'The fee is relatively cheap' is also a major evaluation point: Nationwide, it is 37.8%, and it is high in Koshin (66.7%), Shikoku (60.0%), and Hokkaido (52.6%). There is a trend that it is recognized as 'low-cost and easy-to-use storage' centered on rural areas.

'Suitable for storing 'items used outdoors' and 'large items'

It has been found that outdoor-type trunk rooms are strongly recognized as being suitable for outdoor use and large purposes.

Outdoor products are the most common: Nationwide, it is the highest at 59.0%, and it is high in Hokkaido (73.7%), Koshin (66.7%), and Hokuriku (63.2%). It is considered that the compatibility is high with bulky outdoor products such as camping and leisure products.

Tires and car products are also highly supported: Nationwide, it is 51.5%, and in Hokkaido and Hokuriku, it is 73.7%, and in Tokai, it is 64.2%. It can be seen that the compatibility is high with the need for storing seasonal tires and car products centered on car-oriented regions.

The suitability recognition for 'temporary storage purposes' is also strong: 'Temporary storage during moving' is 43.3% nationwide, and it is high in Koshin (66.7%), Shikoku (60.0%), and Chugoku (58.3%).

There is also a certain need for large storage purposes: 'Furniture and large appliances' is 33.8% nationwide, and it is relatively high in Hokkaido (47.4%), Chugoku (41.7%), and Kinki (39.7%).

There is also interest in 'disaster preparedness' purposes: While it is 20.0% nationwide, it is relatively high in Tokai (32.1%) and Kinki (30.9%).

FACT BOX

  • Source: PR TIMES
  • Category: Survey