Travel the world with Erling Haaland. Db, backed by LVMH Luxury Ventures, launches next-generation travel gear "Ramverk Alu" in Japan

Db "Ramverk Alu" Global Campaign Featuring Erling Haaland

Norway, led by Erling Haaland, has returned to the FIFA World Cup stage for the first time since 1998.

The luggage supporting their expedition is the premium aluminum luggage "Ramverk Alu" from Db, a Norwegian travel gear brand.

Ramverk Alu is the flagship model embodying Db's philosophy of "redefining gear for the journey." The global campaign features world-class football player Erling Haaland.

Furthermore, Haaland will join the brand as a strategic investor in Db starting in 2025.

In 2024, LVMH Luxury Ventures, a private equity fund of the LVMH Group, made a minority investment in Db, accelerating its global growth as a premium travel gear brand from Scandinavia.

RCT Japan Co., Ltd. is launching the brand's iconic next-generation travel gear, "Ramverk Alu," in Japan.

Db Brand Official Website [Japan] (https://dbjourney.jp/ramverk-aluminium)

Db Global Content Pack Heavy→Chase Light

Norway is Back. To the world with the Norwegian national team.

The Norwegian national team heading towards the 2026 FIFA World Cup. Db supports the team's expeditions as the official luggage partner.

Ramverk Alu supports more than just the players' luggage.

It supports the challenge of Norway and the journey to the world beyond.

This is a special story made possible by Db, which shares the same roots.

Journey is Everything. Db is a brand for the journey.

Db, a travel gear brand born in Scandinavia, supporting various journeys.

Db has a word that is important to them: Journey.

This doesn't just mean travel to a destination. Skiers heading to the snow mountains. Surfers chasing waves. Skateboarders cruising the city. Photographers capturing the world. Creators traveling across countries. Business people making frequent business trips. Even with different travel purposes, reliable equipment is needed for the journey.

Db is a brand to support each individual's journey. Bags, snow gear, surf travel, camera equipment, luggage. Although the categories differ, they are all connected by a single philosophy: "to enhance the experience of people on the move."

The brand's origins date back to 2009 in Norway. Professional freeskier Jon Olsson and product designer Truls Brataas, driven by the need for "travel gear they truly wanted to use" during their world tours, began Db's manufacturing.

Today, Db has grown into a brand that spans cultures beyond skiing and snowboarding, including surfing, photography, creative pursuits, and travel. That's why Db positions itself not just as a bag brand or a suitcase brand, but as a Travel Gear Brand.

Truls Brataas (Founder) / Richard Collier | CEO

Built for the Journey. Ramverk Alu, the flagship.

Db's flagship premium aluminum luggage, "Ramverk Alu."

Product Overview (from left)

Ramverk Alu Carry-on ¥217,800 (tax included)

Carry-on model compatible with cabin baggage. (36L)

A size suitable for travel prioritizing mobility, such as short trips and business trips.

Ramverk Alu Check-in Medium ¥233,200 (tax included)

Standard model compatible with trips of several days and business trips. (67L)

Combines storage capacity with ease of handling.

Ramverk Alu Check-in Large ¥248,600 (tax included)

Large capacity model compatible with long trips and expeditions. (87L)

Supports journeys requiring a lot of luggage.

Ramverk Alu is the flagship model that most symbolizes Db's manufacturing philosophy.

Db's goal was not simply to create robust aluminum luggage.

It's about accepting the scratches and patina that accumulate over journeys as one's own unique journey, and being able to use it for a long time with repairs as needed. Ramverk Alu was developed to embody this concept.

The value of long-term use through repairs.

Ramverk Alu is designed with the premise of long-term use through repairs.

A key keyword when discussing Ramverk Alu is Repairability.

Db's goal was not just to create luggage that is difficult to break. It was to achieve a structure that allows for replacement of necessary parts and continued use through repairs over a long period.

Ramverk Alu is composed of 369 parts, and features replaceable parts such as the trolley handle and carry strap, making it designed for maintainability and long-term use.

Structure built to withstand journeys.

Features Japanese-made Hinomoto Wheels.

Detailed design pursuing ease of use and durability during travel.

Ramverk Alu employs a unique structure that balances durability, repairability, and aesthetics.

EdgeFrameTM is a structure that increases the rigidity of the impact-prone edge areas. It absorbs and disperses forces applied during movement, protecting the contents. CenterFrameTM enhances the stability of the luggage's center and disperses load, contributing to the feel during opening/closing and the overall structural stability.

The wheels are 360° wheels made by Japan's HINOMOTO. Their quiet and smooth rolling performance ensures comfortable travel in various scenes, such as airports, hotels, and city streets.

Furthermore, details such as the robust integrated aluminum trolley handle and TSA-compliant combination lock are designed for long-term use.

Scratches become travel memories.

Like stamps on a passport, travel memories are etched onto its surface.

New aluminum luggage shines beautifully.

However, Db does not aim to maintain that beauty as its ultimate goal.

The small scratches and patina that accumulate with each journey.

These are not signs of deterioration, but proof of the journeys the luggage has taken.

The cities visited, the borders crossed, the people met.

Ramverk Alu, while etching these memories onto its surface, ages alongside its owner.

Meet the Designer.

Vincent Laine, the designer who shaped the design philosophy of the Ramverk series.

Ramverk Alu was developed by Db's Creative Director and Industrial Designer, Vincent Laine.

Laine has experience in product design with Leica and Hasselblad, and currently leads the brand's overall creative direction at Db.

In the Ramverk series, he pursued luggage that balances protection and beauty, and Ramverk Alu is a model that further develops this philosophy.

Laine's goal was not just luggage for carrying belongings.

Just as cameras have transformed the experience of "seeing" while being tools for taking pictures, he believes that luggage should also be a product that enriches the experience of travel itself.

The minimalist appearance of Ramverk Alu, its aluminum texture, quiet rolling performance, and its structure designed for long-term use. Industrial design philosophy breathes within each of these elements.

Proud to Carry the Flag.

Ramverk Alu travels with the Norwegian national team.

Db is running the "Proud to Carry the Flag" project in partnership with the Norwegian Football Association.

This initiative involves Norwegian fans writing messages of support on the national flag, placing it in a specially designed Ramverk Alu, and sending it with the national team on their World Cup journey.

It's not just the players who travel.

The thoughts and feelings of the supporters also travel the world with the national team.

For Db, luggage is not just a tool for carrying belongings.

It is an entity that carries people's emotions, supports their challenges, and accumulates travel memories.

The philosophy of "Journey" is also embedded in this project.

The journey to the world begins here.

Discover Ramverk Alu.

In Japan, Ramverk Alu is available at the flagship store Db TOKYO, Estnation Roppongi Hills store, and the official Db brand website.

Please experience the aluminum texture, quiet rolling performance, and meticulously crafted design firsthand.

<Retailers>

Db TOKYO

3-25-18 Jingumae, Shibuya-ku, Tokyo 150-0001

Estnation Roppongi Hills Store

1F-2F, Keyakizaka Complex, Roppongi Hills, 6-10-2 Roppongi, Minato-ku, Tokyo 106-0032

Db Official Brand Site

https://dbjourney.jp/

Company Profile

Company Name: RCT Japan Co., Ltd. Address: Endo TN Building 2F, 6-12-21 Megurohoncho, Meguro-ku, Tokyo 152-0002 Representative: Haruyuki Fukushima

Established: August 1997 Business Activities: Development, import, sales, and maintenance of the "People Counter" customer traffic measurement system. Software development / Retail consulting, website production, website operation / Import agent for Nordic outdoor/bag brands / Wholesale / EC sales / Operation of directly managed stores. Brands Handled: Haglöfs, Db URL: https://rctj.com/

Inquiries Regarding This Release

RCT Japan Co., Ltd.

TEL: 03-6303-1039

Contact: Onoda