Disaster Management Agency Launches, Disaster Preparedness System to Undergo Major Changes in 2026 with Overhaul of Disaster Meteorological Information, etc. "Initial Disaster Preparedness Expo 2026" to be Held, Bringing Together Preparations for Emergencies

2026 will be a year of significant change for Japan's disaster preparedness system, with the launch of the "Disaster Management Agency" directly under the Cabinet and a major overhaul of "Disaster Meteorological Information (Alert Levels)" in late May. In response to this social backdrop, Initial Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Yui Fujiwara; hereinafter referred to as Initial) will hold "Initial Disaster Preparedness Expo 2026," a media exhibition where companies showcasing the latest disaster preparedness-related goods and services will gather, on August 21, 2026 (Fri). This event will provide an opportunity to get ahead of new era disaster preparedness and mitigation trends, allowing for simultaneous coverage and filming of the latest products and services.

This exhibition is a multi-company joint exhibition and press event organized by Initial, in response to requests from various media organizations such as "We want to introduce the latest information and products all at once," "We want to cover and film multiple companies and products simultaneously," and "We want to connect with many PR representatives for information gathering and coverage activities."

In addition to being a venue for article writing and information gathering, PR representatives from each company will also be present, making it a valuable opportunity for information exchange for media personnel looking to build new connections with PR representatives.

[Initial Disaster Preparedness Expo 2026 Overview]

Name: Initial Disaster Preparedness Expo 2026

Date & Time: August 21, 2026 (Fri) 11:00 AM - 3:00 PM

Venue: Vector Studio (18F, Akasaka Garden City, 4-15-1 Akasaka, Minato-ku, Tokyo)

Access: 7-minute walk from Exit 4 of Aoyama-itchome Station on the Tokyo Metro Ginza Line, Hanzomon Line, and Toei Oedo Line. 7-minute walk from Exit A of Akasaka-mitsuke Station on the Tokyo Metro Marunouchi Line and Ginza Line.

Cooperating Companies: Currently recruiting and coordinating

[Regarding Recruitment of Exhibiting Companies and Brands]

"Initial Disaster Preparedness Expo 2026," a media exhibition, is currently recruiting exhibiting companies and brands. With growing interest in disaster preparedness and mitigation, this is an opportunity to directly appeal your company's products and services to the media. Companies and brands wishing to exhibit should contact us via email at the inquiry contact below by August 19 (Wed), 6:00 PM.

[About Initial Inc.]

Initial Inc. is a group company responsible for the strategic PR business of Vector Inc., a leading PR company in Asia. By leveraging the diverse solutions of the Vector Group companies, we provide optimal communication strategies to our clients.

Company Name: Initial Inc. Representative Director: Yui Fujiwara Location: 18F, Akasaka Garden City, 4-15-1 Akasaka, Minato-ku, Tokyo Established: August 1, 2012 Business Activities: PR planning and execution, PR agency services and consulting, branding services,

IR communication, SNS marketing, event planning/execution URL: https://initialinc.co.jp/

[Contact Information for Inquiries]

Initial Expo PR Office (within Initial Inc.): Miyoshi, Suzuki, Moriyama, Hishinuma

TEL: 03-5572-6316

mail: [email protected]