From Screen to Field: Soralom's Kyohei Matsushita Explains 'Physical AI'—The Next Frontier After Generative AI

Ipros Co., Ltd. is pleased to announce a special lecture by Kyohei Matsushita, Technology Evangelist at Soralom Inc., to be held on Thursday, July 30, 2026, during the 'Ipros AI 2026 Summer' exhibition.

Against the backdrop of a worsening labor shortage, 'Physical AI'—the use of AI as the 'hands and feet' of the physical world—is set to revolutionize automation in manufacturing and logistics. Mr. Matsushita, a specialist with over 800 speaking engagements, will decode the essence of this technology from scratch, showcasing the latest domestic and international case studies.

Background: Why 'Physical AI' Now? Until now, the use of generative AI has centered on white-collar efficiency, such as text generation and meeting transcription. However, with Japan facing a sharp decline in the working-age population, the urgent need has shifted to AI application in physical spaces (the field).

Physical AI is a system where data from sensors (eyes) is processed by AI (brain) and transmitted via communication (nerves) to move robots or equipment (hands and feet). This concept has evolved into a vital 'survival strategy' for maintaining operations.

In this lecture, Mr. Matsushita will share practical, field-oriented case studies that enable executives and site managers to understand their next steps, even without specialized technical knowledge.

Highlights of the Lecture - AI Gaining 'Hands and Feet': An easy-to-understand explanation of the AI that moves the real world. - Understanding Physical AI from Scratch: Demystifying IoT and AI for non-experts. - Turning Field Data into Profit: Exploring the potential of unmanned automation to turn labor shortages into opportunities.

Seminar Details Theme: AI Becomes Hands and Feet. Physical AI Explained from Scratch. Speaker: Kyohei Matsushita (Technology Evangelist, Soralom Inc.) Date: Thursday, July 30, 2026, 9:30–10:20 Venue: Ariake GYM-EX, Hall A

About Ipros AI 2026 Summer A large-scale event themed 'Finding AI You Can Use Tomorrow.' It features the newly established 'Physical AI/Robot Zone,' where attendees can experience how AI operates in the physical world through actual machinery. Duration: Wednesday, July 29 – Friday, July 31, 2026 Venue: Ariake GYM-EX (Tokyo) Organizer: Ipros Co., Ltd.