Why do customers leave when sales are optimized by AI?

Because 'customer-absent automation' leads to standardized proposals and diluted understanding, making it difficult to differentiate from competitors.

What role should humans play in the AI era?

Humans are required to provide value beyond information, such as building trust and fostering deep, individualized understanding.

How to build a high-performing sales organization?

Clearly define roles between humans and AI, using AI not just for automation but as a partner to support trust building.

‘Unbeaten Sales’ author Koichi Takahashi to explain pitfalls of ‘Sales × AI’ at Ipros special seminar

Published May 21, 2026 10:49 PM ・ Updated Jun 14, 2026 8:10 AM ・ 3 min read ・ Source: PR TIMES

Ipros will host a special lecture by sales consultant Koichi Takahashi at the '2nd AI/DX Sales & Marketing Exhibition.' The session will address issues like standardized proposals and eroding trust caused by AI, discussing the essence of sales and proper human-AI role division.

AI has indeed made sales easier. However, an increasing number of companies feel that 'proposals are becoming uniform' and 'the distance to customers is widening.' A new challenge often referred to as 'customer-absent digitization' is emerging in sales departments.

Ipros will host a special lecture by Koichi Takahashi, author of the 'Unbeaten Sales' series, at the '2nd AI/DX Sales & Marketing Exhibition' (part of Ipros AI 2026 Summer) on July 31, 2026. The lecture will explore common challenges in unsuccessful AI adoption, the nature of 'trust' lost through over-optimization, and the essence of sales required in the AI era.

Highlights of the lecture: - Why do customers leave as AI efficiency increases? Addressing 'customer-absent automation' in sales DX. - What constitutes 'sales work that humans should do'? The value of human intervention in the AI era. - How to design 'role division between humans and AI': Using AI to build trust. - What sales organizations should change: Differences between companies that succeed with AI and those that do not.

Seminar Overview: Speaker: Koichi Takahashi (CEO of TORiX Inc.) Date/Time: July 31, 2026 (Fri), 13:50–14:30 Venue: Ariake GYM-EX, Hall A

Attendees on the day will have a chance to win Takahashi’s latest book, 'Where Do ‘Teams That Grow by Delegating’ Differ?', through a lottery.

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Source: PR TIMES
Category: Event

‘Unbeaten Sales’ author Koichi Takahashi to explain pitfalls of ‘Sales × AI’ at Ipros special seminar

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