While expectations for generative AI and AI agents are growing, many companies find themselves stuck in PoCs (Proof of Concepts) or facing organizational transformation hurdles.

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In response to these challenges, IPROS Inc. will host a lecture titled "AI Transformation Began with Pen and Paper: The Realities of Launching AX" by Takumi Sakuragi of MS&AD AX Inc. at "IPROS AI 2026 Summer," to be held from July 29 (Wed) to 31 (Fri), 2026, at Ariake GYM-EX.

This lecture will use the launch of the new company "MS&AD AX," which is driving AI transformation, as a case study to introduce practical methods for moving AI adoption beyond PoC to business and organizational integration. Through the evolution of AI utilization at Mitsui Sumitomo Insurance and the background and initiatives behind the launch of MS&AD AX, which began with nothing more than pen and paper, we will share insights for companies looking to promote AX.

Seminar Overview

AI Transformation Began with Pen and Paper: The Realities of Launching AX

◆ Speaker: Takumi Sakuragi

MS&AD AX Inc.

After graduating from university, he was involved in in-house system development at MS&AD Systems, gaining experience from requirements definition to design, development, and testing. Since 2014, he participated in building an automobile insurance claims system, deepening his expertise in UI/UX. From 2019, he worked as a data marketing consultant at Dentsu Digital, and since 2022, he has been involved in CX transformation and generative AI utilization projects at Mitsui Sumitomo Insurance. He joined MS&AD AX in June 2026.

◆ Date and Time: July 31, 2026 (Fri) 16:00 - 16:30

◆ Venue: Ariake GYM-EX (Gymex) Venue C

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Highlights of this Lecture

◆ Introduction to the Background and Initiatives of MS&AD AX Launch

We will introduce the background and initiatives behind the launch of the new company "MS&AD AX," which is driving AI transformation, and how it started from a state of having only pen and paper.

◆ Understand the Evolution of AI Utilization at Mitsui Sumitomo Insurance

We will present the evolution of AI utilization initiatives undertaken at Mitsui Sumitomo Insurance.

◆ Introduction to Challenges and Practices Beyond AI Implementation

We will explain the challenges and practices related to business integration, organizational development, and human resource development.

◆ Learn Hints for Promoting AX

We will provide insights for companies on how to promote AX.

This Lecture is Recommended For:

Those advancing AI implementation

Those interested in the business integration and organizational creation of AI

Those engaged in AI human resource development

Those in DX/AI promotion departments

Those who want to learn about practical cases of AX promotion

Those who want to learn about challenges and practices beyond AI implementation

About "IPROS AI 2026 Summer"

This is a large-scale event that collectively refers to "The 1st Exhibition for Solving Management Issues with AI/DX" and "The 2nd Exhibition for AI/DX Sales & Marketing" as "An exhibition where you can find AI you can use tomorrow."

The venue will feature numerous latest solutions that can solve corporate challenges, including AI agents, generative AI, sales DX, operational efficiency, and data utilization.

Furthermore, a wide range of learning opportunities, from the latest AI utilization trends to practical case studies, will be available through numerous specialized seminars hosted by industry-leading experts and companies.

Event Outline

Exhibition Name

<IPROS AI 2026 Summer>

The 1st Exhibition for Solving Management Issues with AI/DX

The 2nd Exhibition for AI/DX Sales & Marketing

Special Feature: Physical AI/Robot Zone

Concurrent Events

Seminars by industry-leading speakers, exhibitor case study seminars

Dates

July 29 (Wed) - July 31 (Fri), 2026

Registration Method

Advance registration required (Admission fee: Free)

Venue

Ariake GYM-EX (Gymex) (2 stations from Tokyo Big Sight Station)

Address

1-10-1 Ariake, Koto-ku, Tokyo

Organizer

IPROS Inc.

Exhibiting Products

- Exhibition for Solving Management Issues with AI/DX

Management AI, Budget/Actual Management Tools, Business Process Analysis/BPR Support, BI Tools, Recruitment Matching/Screening, Financial Analysis, DX Promotion Implementation Support, etc.

- Exhibition for AI/DX Sales & Marketing

SFA/CRM, MA, Sales Enablement, Business Card Management Tools, Meeting Minutes Creation AI, Online Business Meeting Tools, Personalized Marketing, Conversational AI, etc.

- Physical AI/Robot Zone

Robot Systems, Autonomous Mobile & Transport, Image Recognition/Sensing, System Integration & Services, Collaborative & Safety Control, Digital Twin, etc.

Seminar Co-organizers

AICX Association

Women AI Initiative Japan

Japan Marketing Association

Generative AI Japan

Association for the Promotion of Generative AI Utilization (GUGA)

Official Website

https://ex.ipros.jp/expo/iprosai/

Company Profile

Company Name: IPROS Inc.

Representative: Mitsuyuki Sato, President and Representative Director

Location: 21st Floor, Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022

URL: https://marketing.ipros.jp/company/

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