The Era of Demanding CRM Input from Sales is Over? AI Native CRM to Revolutionize B2B Marketing Announced <July 31, Free Participation>

In B2B companies, even when sales, marketing, and customer success (CS) are all focused on the same customer, customer understanding often remains fragmented by department. This results in the challenge of understanding the customer across the entire organization and connecting it to business growth.

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In response to these challenges, IPROS Inc. will host a special lecture titled "The Era of No Longer Forcing CRM Input from Sales ~The Winning Strategy for B2B Marketing Revolutionized by AI Native CRM~" by Mr. Toshinari Umeki, Representative of Dentsu Group Cross-Project Team "Dentsu B2B Initiative" and the 8th Marketing Department B2B Marketing Consulting Department at Dentsu Inc. This lecture will be held at "IPROS AI 2026 Summer," taking place from July 29 (Wed) to July 31 (Fri), 2026, at Ariake GYM-EX.

This lecture will explain a new approach to B2B marketing that connects customer understanding, which tends to be fragmented by department, to organizational growth, based on the structural changes brought about by AI native CRM.

Seminar Overview

The Era of No Longer Forcing CRM Input from Sales ~The Winning Strategy for B2B Marketing Revolutionized by AI Native CRM~

◆ Speaker: Toshinari Umeki

Representative, Dentsu Group Cross-Project Team "Dentsu B2B Initiative" and 8th Marketing Department B2B Marketing Consulting Department, Dentsu Inc.

Has supported the business growth of over 400 domestic and international B2B companies in manufacturing industries such as materials, semiconductors, industrial robots, and business PCs, as well as SaaS for HR, accounting, and security software. Consistently responsible for designing and executing marketing strategies that integrate B2B branding, ABM/RevOps/PRM, and community initiatives.

◆ Date & Time: July 31, 2026 (Fri) 12:50 - 13:20

◆ Venue: Ariake GYM-EX, Venue C

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Highlights of this Lecture

◆ Explanation of Structural Changes Brought by AI Native CRM

Introduces the concept of how B2B marketing will change with AI native CRM.

◆ Understanding How to Connect Customer Understanding to Organizational Growth

Explains the future possibilities of B2B marketing that connect customer understanding to organizational growth.

◆ Focus on Customer Understanding Fragmented by Department

Explores the current situation where customer understanding is fragmented, even though sales, marketing, and CS are all facing the same customer.

◆ Learn About New Possibilities in B2B Marketing

Considers the future direction of B2B marketing through AI native CRM.

Recommended for:

Those involved in B2B marketing

Those looking to strengthen collaboration between sales, marketing, and CS

Those looking to review their CRM utilization

Those who want to enhance customer understanding across the entire organization

Those interested in AI-driven marketing

Sales and marketing managers and executives in B2B companies

About "IPROS AI 2026 Summer"

This is a large-scale event that collectively refers to "The 1st Exhibition for Solving Management Issues with AI/DX" and "The 2nd Exhibition for AI/DX Sales & Marketing." It is positioned as "An exhibition where you can find AI you can use tomorrow."

The venue will feature numerous latest solutions to solve corporate challenges, including AI agents, generative AI, sales DX, operational efficiency, and data utilization.

Furthermore, with numerous specialized seminars by industry-leading experts and companies, it is an event where you can learn broadly from the latest trends in AI utilization to practical case studies.

Event Outline

Exhibition Name

<IPROS AI 2026 Summer>

The 1st Exhibition for Solving Management Issues with AI/DX

The 2nd Exhibition for AI/DX Sales & Marketing

Special Feature: Physical AI/Robot Zone

Co-located Events

Seminars by industry-leading speakers, exhibitor case study seminars

Dates

July 29 (Wed) - July 31 (Fri), 2026

Participation Method

Advance registration required (Participation fee: Free)

Venue

Ariake GYM-EX (2 stations from Tokyo Big Sight Station)

Address

1-10-1 Ariake, Koto-ku, Tokyo

Organizer

IPROS Inc.

Exhibiting Products

- Exhibition for Solving Management Issues with AI/DX

Management AI, Budget/Actual Management Tools, Business Process Analysis/BPR Support, BI Tools, Recruitment Matching/Screening, Financial Analysis, DX Promotion Implementation Support, etc.

- Exhibition for AI/DX Sales & Marketing

SFA/CRM, MA, Sales Enablement, Business Card Management Tools, Meeting Minutes Creation AI, Online Business Meeting Tools, Personalized Marketing, Conversational AI, etc.

- Physical AI/Robot Zone

Robot Systems, Autonomous Mobile & Transport, Image Recognition/Sensing, System Integration/Services, Collaborative & Safety Control, Digital Twin, etc.

Seminar Co-sponsors

AICX Association

Women AI Initiative Japan

Japan Marketing Association

Generative AI Japan

Association for the Promotion of Generative AI Utilization (GUGA)

Official Website

https://ex.ipros.jp/expo/iprosai/

Company Profile

Company Name: IPROS Inc.

Representative: Mitsuyuki Sato, President and Representative Director

Location: Shiodome Building 21F, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022

URL: https://marketing.ipros.jp/company/