AI is evolving from a mere tool for operational efficiency into an entity that influences corporate competitiveness and business growth. Meanwhile, many companies continue to explore how to leverage AI in their business activities, such as B2B marketing, sales, project promotion, and knowledge utilization, to achieve results.

Details of this event

In response to this background, IPROS Inc. will hold a special seminar series, co-hosted with the Japan Marketing Association, at "IPROS AI 2026 Summer," to be held from Wednesday, July 29 to Friday, July 31, 2026, at Ariake GYM-EX.

This event will feature speakers from Panasonic Connect Co., Ltd., Amazon Web Services Japan LLC, Dentsu Inc., Cinnamon AI, Seiko Solutions Inc., and MS&AD AX Inc. They will present the latest practical case studies leading to corporate transformation across diverse themes such as B2B marketing in the AI era, AI agents, CRM, knowledge utilization, project promotion, and AX (AI Transformation).

Seminar Overview

Japan Marketing Association Special Project

AI Era Marketing & Corporate Transformation Practical Seminar

◆ Date: Friday, July 31, 2026

◆ Venue: Ariake GYM-EX, Venue C

Session List

Panasonic Connect Co., Ltd.

B2B Marketing with Ultimate Customer Resolution in the AI Era

◆ Date: July 31 (Fri) 10:40 AM - 11:10 AM

◆ Speaker: Shoju Sekiguchi, Managing Executive Officer (Marketing) & CMO Executive, Field Solutions Company

What does customer centricity mean in the AI era? Panasonic Connect will present its corporate transformation through B2B marketing.

Seminar details here

Amazon Web Services Japan LLC

How Will Sales and Marketing Change with AWS/Amazon's Latest AI/Cloud? AI Agent Strategies Unveiled Through Domestic and International Case Studies

◆ Date: July 31 (Fri) 11:40 AM - 12:10 PM

◆ Speaker: Koji Matsumoto, Principal Business Development Manager, Strategic Business Development Division

Based on AWS's latest technologies and domestic/international case studies, this session will explain AI and cloud strategies that transform sales and marketing.

Seminar details here

Dentsu Inc.

No More Forcing Sales to Input CRM Data – How AI-Native CRM is Changing the Winning Formula for B2B Marketing

◆ Date: July 31 (Fri) 12:50 PM - 1:20 PM

◆ Speaker: Toshinari Umeki, Representative, Dentsu B2B Initiative, 8th Marketing Bureau, B2B Marketing Consulting Department

This session will introduce the structural changes brought about by AI-native CRM and new B2B marketing approaches that connect customer understanding to organizational growth.

Seminar details here

Cinnamon AI

Implementing Knowledge AI Agents: The Platform for Organizational Intelligence

◆ Date: July 31 (Fri) 1:50 PM - 2:20 PM

◆ Speaker: Yoshimitsu Kaji, Chairman & Chief Sustainability Development Officer, Hitachi, Ltd. Lumada Innovation Hub Tokyo Senior Principal, Kamakura City Advisor

This session will introduce the concept and practice of knowledge AI agents that connect human intent with organizational knowledge.

Seminar details here

Seiko Solutions Inc.

Why Do Projects Stall? Considering Project Promotion in the AI Era

◆ Date: July 31 (Fri) 3:00 PM - 3:30 PM

◆ Speaker: Tatsuya Handa, General Manager, AI Business Division

This session will introduce new approaches to project promotion, using AI as a partner to solve issues of personalization and information dispersion.

Seminar details here

MS&AD AX Inc.

AI Transformation Started with Pen and Paper: The Reality of Launching AX

◆ Date: July 31 (Fri) 4:00 PM - 4:30 PM

◆ Speaker: Takumi Sakimaki, MS&AD AX Inc.

This session will present practical insights from launching the new company "MS&AD AX" to promote AI transformation, leading from AI adoption to business and organizational change.

Seminar details here

Highlights of This Event

◆ Learn from the practical case studies of leading companies like Panasonic Connect, AWS, and Dentsu all at once.

◆ Understand the latest trends in B2B marketing, sales, and customer understanding in the AI era.

◆ Covers a wide range of themes including AI agents, CRM, knowledge utilization, and AX.

◆ A practical special event co-hosted with the Japan Marketing Association.

◆ Take away concrete hints for connecting AI to corporate transformation.

Recommended for:

Marketing department managers and representatives

Those promoting sales planning and sales DX

CEOs and business leaders looking to leverage AI for business growth

Individuals involved in B2B marketing

Those interested in AI agents and CRM utilization

DX/AI promotion department managers and representatives

About "IPROS AI 2026 Summer"

This is a large-scale event that collectively refers to "The 1st Exhibition for Solving Management Issues with AI/DX" and "The 2nd Exhibition for AI/DX Sales & Marketing" under the theme of "Exhibitions where you can find AI you can use tomorrow."

The venue will feature numerous latest solutions that address corporate challenges, including AI agents, generative AI, sales DX, operational efficiency, and data utilization.

In addition, a variety of specialized seminars will be held by industry-leading experts and companies, offering opportunities to learn broadly from the latest trends in AI utilization to practical case studies.

Event Overview

Exhibition Name

<IPROS AI 2026 Summer>

The 1st Exhibition for Solving Management Issues with AI/DX

The 2nd Exhibition for AI/DX Sales & Marketing

Special Zone: Physical AI/Robot Zone

Concurrent Events

Seminars by industry-leading speakers, exhibitor case study seminars

Dates

Wednesday, July 29, 2026 - Friday, July 31, 2026

Registration Method

Advance registration required (Admission fee: Free)

Venue

Ariake GYM-EX (2 stations from Tokyo Big Sight Station)

Address

1-10-1 Ariake, Koto-ku, Tokyo

Organizer

IPROS Inc.

Exhibiting Products

- The 1st Exhibition for Solving Management Issues with AI/DX

Management AI, Budget/Actual Management Tools, Business Process Analysis/BPR Support, BI Tools, Recruitment Matching/Screening, Financial Analysis, DX Promotion Implementation Support, etc.

- The 2nd Exhibition for AI/DX Sales & Marketing

SFA/CRM, MA, Sales Enablement, Business Card Management Tools, Meeting Minute Creation AI, Online Business Meeting Tools, Personalized Marketing, Conversational AI, etc.

- Physical AI/Robot Zone

Robot Systems, Autonomous Mobile/Transport, Image Recognition/Sensing, System Integration/Services, Collaborative/Safety Control, Digital Twin, etc.

Seminar Co-hosts

AICX Association

Women AI Initiative Japan

Japan Marketing Association

Generative AI Japan

Association for the Promotion of Generative AI Utilization (GUGA)

Official Website

https://ex.ipros.jp/expo/iprosai/

Company Profile

Company Name: IPROS Inc.

Representative: Mitsuyuki Sato, President and Representative Director

Location: Shiodome Building 21F, 1-2-20 Kaigan, Minato-ku, Tokyo, 105-0022

URL: https://marketing.ipros.jp/company/

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