20-Somethings Have the Most Positive Impression of Real Estate Investment

Invalance, part of the Daito Kentaku Group, has analyzed the four-year trend of its 'Consumer Awareness and Behavior Survey on Real Estate Investment,' conducted annually since 2022. The survey, covering a cumulative total of approximately 8,000 people, has shed light on changes in how the younger generation manages their money ahead of the summer bonus season.

In recent years, interest in personal asset building has been rising, spurred by the establishment of the new NISA. As of the 2025 survey, 16.5% of those currently investing cited that 'NISA is not enough,' indicating an accelerating trend toward diversifying investment targets.

The key findings are as follows: 1. The percentage of positive impressions towards real estate investment is highest among women in their 20s (51.5%) and men in their 20s (47.5%), compared to all other generations. 2. Criteria for choosing investment companies have shifted from 'yield' to 'who you buy from' (trustworthiness). 3. Investment motivations have matured from 'preparing for future anxiety' to 'designing assets based on life plans.'

An Invalance representative noted that the main barrier for the younger generation is a 'lack of knowledge' rather than a perception of real estate investment being 'suspicious.' The company aims to support asset building by providing accurate information.