e-Agency Group Launches Free 'Tourism x Data Strategy Curriculum' Webinar for Municipalities and Tourism Businesses

Overview 'Ometenashi no Kagaku' (The Science of Hospitality) e-Agency Group has announced that its regional revitalization and data utilization specialized media, 'Data for Japan,' will host a free online program titled 'From Knowing to Acting: Tourism x Data Strategy Curriculum for Municipalities and Local Businesses (3 sessions + Meetup).'

Background and Challenges While many local governments and companies recognize the need for data utilization in tourism, they face significant hurdles, such as not knowing where to start and lacking specialized IT knowledge. To break away from experience-based customer attraction and address labor shortages, the program offers strategies for a 'small start' to achieve profitable tourism.

Curriculum Details The program is designed to cover both success stories and practical technical foundations.

- **Session 1 (June 3):** AI-based local information distribution and budget optimization using Open Data and GA4. - **Session 2 (June 10):** Tourism and traffic analysis using location data and uncovering needs from chatbot logs. - **Session 3 (June 15):** Implementing DX in accommodation sites and enhancing analyst skills using Gemini. - **Session 4 (June 22 - Meetup):** An in-person networking event in Shinagawa featuring talk sessions.

The program features industry leaders as speakers, providing insights that are directly applicable to practical work.

Application Information Participation is free. Applications can be made via the Peatix event page or the dedicated Google Form.