Exterior Franchise 'Noel' Expands to 36 Outlets in 1.5 Years: Rapid Growth Driven by WithMo's Franchise Support

WithMo, Inc. (Shibuya, Tokyo; Representative Director: Kazu Ogura) announced that since beginning franchise headquarters construction consulting for the exterior franchise 'Noel' in October 2023, it has successfully expanded the number of franchise outlets to 36 within approximately one and a half years. Leveraging expertise in residential and real estate franchising, WithMo streamlined proposal design, training systems, and area strategies. The company now aims for a 100-outlet network.

Noel originally possessed overwhelming power to attract customers. The fan base built by Mr. Miwa through YouTube and social media was solid, with a closing rate of over 40% from inquiries. With an average customer spend about three times the industry average, the brand already had an ideal foundation for a franchise headquarters.

"The foundation for profitability upon joining was already there. My first question was why franchise expansion hadn't progressed," says Kazu Ogura, Representative Director of WithMo. When WithMo started supporting them in October 2023, Noel was aiming to expand but failing to increase franchise outlets as intended. Investigation revealed that the fundamentals required for franchise operations—the 'ABCs of a franchise headquarters'—were underdeveloped.

WithMo's approach was not about flashy marketing. It systematically developed the three pillars: proposal design, training, and area strategy. This included establishing sales processes, clarifying training systems to provide peace of mind to potential franchisees, and implementing area strategies to avoid competition among outlets.

Ogura remarked, "It grew immediately once we fixed the basics of what a franchise headquarters should be. That just shows how high the original potential was." Noel now aims for a 100-outlet network, seeking to establish a leading position in the exterior industry.