TikTok Live Commercer 'JoshinoAsami' × Spa treatment 'HAS Series'

Wave Corporation (Osaka City, Osaka Prefecture; Representative Director: Yuichi Arai) has appointed Asami Hara, known as 'JoshinoAsami', as the TikTok evangelist for the Spa treatment 'HAS series' on the official TikTok Shop.

Towards a New Brand Growth Model in the TikTok Shop Era

Recently, with the expansion of TikTok Shop, 'people-oriented purchasing experiences' are rapidly evolving in the Japanese EC and beauty industry. The era has changed, where it is increasingly important who introduces a product, what kind of worldview is delivered, and how one collaborates with the brand. By partnering with 'JoshinoAsami', who has led many brand live commerce efforts to success in the beauty and health domains, the company aims to further enhance brand value.

Core Brand: 'Spa treatment' Spa treatment is a skincare brand that has been developing professional-use cosmetics for aesthetic salons for 29 years. It focuses on formulation design that allows advanced beauty serum ingredients and rare ingredients from exclusive sources to penetrate, aiming to address complex problems faced by mature skin.

Spa treatment 'HAS Series' HAS is an abbreviation for 'Human Adipose-derived Stem cell'. The culture medium contains about 130 growth factors, and by liposome encapsulation, it is designed for easy penetration to every corner of the stratum corneum. It provides firmness and gloss, supporting aging skin.

Profile: 'JoshinoAsami' Asami Hara is also the Representative Director of MoldBreaking Co., Ltd. Active as 'JoshinoAsami', she boasts approximately 330,000 social media followers.