Uln Shokai Co., Ltd. (Headquarters: Bakuromachi, Chuo-ku, Osaka City; President & Representative Director Koji Noro) has announced the 2026 Autumn/Winter Collection for its own brand, blancvert. The theme for this season is "A new marine style for winter."

blancvert

Starting this season, the brand will express its world view more richly through a new logo design featuring the "Butterfly" motif, the brand's new icon. This logo design was created by Akiko Kawamura, founder and creative director of Establish. The new logo is inspired by the initials 'B' and 'V' of the brand name "blancvert," and the butterfly shape is incorporated into each product through embroidery and prints. While inheriting the pure beauty and respect for nature symbolized by the brand name "blanc" (white) and "vert" (green), it expresses the essence of blancvert, which values a modest and gentle atmosphere without being overly flashy, through a new design.

blancvert CASHMERE

In the "CASHMERE" line, which has continued since 2018, a down vest is offered with Swarovski zircon stones hand-placed one by one on water-repellent stretch microtaffeta. Through precise positioning that does not interfere with the sewing process and advanced processing technology, functionality and decorativeness are achieved at a high level. The hooded parka in the same line uses cashmere blend material from CONSINEE and features the new icon butterfly embroidery. Items featuring the new logo include a crewneck cardigan and hooded parka made from CONSINEE JUPITER's wool and cashmere blend material (90% wool, 10% cashmere). The front zipper of the parka uses the high-end zipper "EXCELLA," ensuring a flawless finish down to the details. The butterfly embroidery on the chest exudes a quiet presence as the new icon. A new coat featuring a fine uneven texture created by salt shrinking processing and a rich, airy volume is also introduced. It uses a cotton, polyester, and nylon blended yarn, achieving a natural feel and comfortable wear. The front body uses "ECOPEL," a sustainable fur material from France that is attracting attention from high-end global brands. This elegant tailor coat features faux fur with a realistic texture and deep expression approaching natural fur, achieved by printing on the hair tips.

blancvert STUDIO

In the "STUDIO" line, a lightweight jacket is proposed, combining quilt processing with a cotton-blend typewriter material treated with fluorine-free C0 water repellent, and featuring eco-mink. The raglan sleeves enhance the versatility of the silhouette. Furthermore, a high-gauge knit with ultra-fine wool yarn woven with micro-sequins achieves both delicacy and stability through advanced knitting technology using PVA processing. This is a light garment perfect for early autumn.

Through the 2026 Autumn/Winter Collection, blancvert proposes beauty born from harmony with nature and high-quality elegance that accompanies daily life. The brand will continue to communicate a timeless style that naturally expresses trend-independent material selection and a modern sense of mode.

Shop List blancvert

Sapporo Mitsukoshi / Takashimaya Tamagawa Store / Nihonbashi Takashimaya / Isetan Urawa Store / Chiba Sogo / Ginza Matsuya / ANA InterContinental Hotel Tokyo / Imperial Hotel / Takasaki Takashimaya / Toyama Yamato / Yamato Korinbo / Nagoya Sakae Mitsukoshi / Hankyu Department Store Umeda Main Store / Nishinomiya Hankyu / Senri Hankyu / Takashimaya Osaka Store / Takashimaya Senboku Store / Kyoto Daimaru / Daimaru Kobe Store / Takashimaya Okayama Store / Hiroshima Fukuya Hatchobori Main Store / Shimonoseki Daimaru / Iyotetsu Takashimaya / Hakata Daimaru / Kagoshima Yamagataya (25 stores in Japan, 9 stores in China)

Akiko Kawamura

Creative Director / Art Director / Interior & Graphic Designer / Illustrator

Graduated from the Graphic Design department of the School of Visual Arts in New York, receiving the Rhodes Family Award upon graduation. Currently, as Establish, her activities are diverse, including graphic design, product design, branding, interior design, illustration, direction design for social contribution and regional revitalization, and owner of VEGAN CAFÉ 8ablish.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: CONSINEE