SY Food Co., Ltd. (Headquarters: Nagoya, Aichi / CEO: Kumi Yamamoto) will celebrate its 45th anniversary on June 14, 2026 (Sun). To commemorate this, the company will hold a 'Gen no Tebasaki Lottery' for three days from June 13 (Sat) to June 15 (Mon) at Sekai no Yamachan locations nationwide (excluding some stores). Under the theme '45 Years Because of You,' this campaign expresses gratitude to customers with a prize lottery that evokes the 'past, present, and future' of the brand, with no losing tickets.
Prizes include a giant 'Gen no Tebasaki Cushion' (approx. 50cm) and 45th-anniversary limited 'puffy stickers,' among other original items.
Additionally, an X (Twitter) campaign will run from June 1 to June 12, offering a chance to win limited-edition stickers to those who post comments about their memories with Sekai no Yamachan using the hashtag '#TebasakiAnniversary'.
'Gen no Tebasaki Lottery' Overview Period: June 13 (Sat) - June 15 (Mon), 2026 Details: One lottery draw per serving of 'Gen no Tebasaki' ordered while dining in. All entries win.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン