NCE Co., Ltd. (CEO: Rei Saito), which operates the yakiniku restaurants "Ushikozo" and "Nikukozo" in the Kanto region, will open a new location, "Ushikozo Yokohama," in Yokohama, Kanagawa Prefecture, on Monday, June 1, 2026. The CEO is a "meat professional" who has experienced every stage of the industry, from slaughter and wholesale to restaurant management. Meat sourced directly from the Shibaura and Yokohama markets will be offered at price points starting from 1,390 yen for Kuroge Wagyu rib fingers and 590 yen for offal.
Unique Supply Route: "Shibaura-Yokohama Market Direct" For the Yokohama store, the company has established a system to source directly from the Shibaura market, the hub of meat wholesale in the Tokyo metropolitan area, and the local Yokohama market. By combining the wholesale routes cultivated since the founding in Tsurumi with the location advantages of Yokohama, the company aims to provide both a wide selection of rare cuts and high freshness at reasonable prices for female Wagyu beef. They are confident that the freshness and quality of their offal are the best in the world.
Concentrating Flavor with a Unique "Drying" Technique for Tongue and Skirt Steak By "drying" beef tongue and skirt steak, excess moisture is removed, drawing out a rich flavor that intensifies with every chew. This technique, perfected by CEO Rei Saito through his experience in all stages of the industry, is used for signature menu items like "Special Kuro-Tan Salt" and "Special Premium Skirt Steak."
Licensed for Raw Meat: Serving Wagyu Yukhoe with Original Freshness Following the 2012 revision of standards for raw meat, the number of yakiniku restaurants capable of serving raw dishes like Wagyu yukhoe has become limited. Ushikozo Yokohama has obtained the necessary license from the Yokohama City Public Health Center. Based on the freshness and hygiene management know-how cultivated by CEO Rei Saito in the field, the restaurant serves raw menu items through processing steps that comply with regulatory standards.
"Commitment to Wagyu in Popular-Style Yakiniku" The core price range at Ushikozo Yokohama includes Negi-Shio Sansho Loin at 1,090 yen, Kuroge Wagyu Marinated Kalbi at 1,190 yen, Thick-cut Tongue at 990 yen, and the signature "Ushikozo Yaki-Shabu/Yaki-Suki" at 980 yen each. Offal options include cheek meat at 590 yen, Kori-kori at 790 yen, and premium heart at 890 yen.
"Expertise x Operations" Proven in 6 Existing Stores Since founding the first "Nikukozo" store in Tsurumi, Yokohama, in 2016, NCE Co., Ltd. has expanded to a total of 6 stores in Kawasaki, Aoba-ku in Yokohama, and Shinjuku Kabukicho. This is their first store at Yokohama Station and the second urban-style store for the company. CEO Rei Saito is from Yokohama. After 10 years since founding in Tsurumi, he views competing in his hometown of Yokohama Station as a "challenge he always wanted to take on."
FACT BOX
- Source: PR TIMES
- Category: press_release