Case Study: Persol Innovation Improves Recruitment LP Conversion Efficiency by 3x with 'LPcats'

f-cafe Inc. (Osaka, CEO: Shuhei Egami) announced that its swipe-based landing page (LP) optimization platform, 'LPcats,' has been implemented by Persol Innovation Co., Ltd. (Tokyo, President: Seiya Oura) for its recruitment landing pages, resulting in a three-fold improvement in application efficiency compared to traditional LPs.

In the HR and recruitment industry, the quality of downstream processes, such as counseling and actual applications, is becoming as critical as the initial conversion count. In this case, LPcats was used to promote pre-registration understanding, successfully improving recruitment outcomes.

Persol Innovation restructured its LP by placing the swipe-based 'LPcats' interface before the input form, allowing for step-by-step communication of job details and work styles. This led to a 130% increase in counseling rates and a 3x improvement in application efficiency.

A representative from Persol Innovation commented, 'By introducing LPcats, users now register with a solid understanding of the job, which has significantly improved the quality of our follow-up processes.'

Launched in June 2024, LPcats utilizes a swipe UI familiar to smartphone users to ensure information is read sequentially. Within 18 months, the platform has surpassed 250 corporate clients. LPcats continues to aim for the transformation of marketing culture.