New Female Hair Growth Product 'Himeri Minoki 1%' (Class 1 OTC Drug) to Launch July 7 | Ranks No. 1 in 3 Categories on Yahoo! Shopping, Including 'Pharmaceuticals, Quasi-drugs'

MBOX Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Daisuke Kanazawa; hereinafter "MBOX")'s brand "HIMERI" (ヒメリ), specializing in hair thinning care for women, will launch the female hair growth product "Himeri Minoki 1%" (ヒメリ ミノキ1%) (Class 1 OTC Drug) containing 1% minoxidil on Tuesday, July 7, 2026.

This product has already received significant attention prior to its release, achieving the No. 1 rank in the "Pharmaceuticals, Quasi-drugs," "Hair Growth Tonics," and "Female Hair Growth Tonics" categories during its pre-sale on Yahoo! Shopping (※1).

▼ Details of "Himeri Minoki 1%"

https://www.himeri-scalp.com/himeri-minoxidil

(※1) Yahoo! Shopping Real-time Ranking No. 1 in "Pharmaceuticals, Quasi-drugs," "Hair Growth Tonics," and "Female Hair Growth Tonics" (as of July 7, 2026, 12:00 PM JST).

Product Overview

Product Name

Himeri Minoki 1%

Classification

Class 1 OTC Drug (Female Hair Growth Product / External Use)

Active Ingredients

Minoxidil 1.0g (per 100mL) / Pyridoxine Hydrochloride, Menthol, etc.

Contents

60mL

Dosage and Administration

Adult women (20 years and older): Apply 1mL to the scalp twice daily.

Retail Price

¥4,980 (tax included)

Release Date

Tuesday, July 7, 2026

Sales Channels

Official EC Site / Amazon / Rakuten Ichiba / Yahoo! Shopping / au PAY Market / Qoo10

▼ Details of "Himeri Minoki 1%"

https://www.himeri-scalp.com/himeri-minoxidil

Development Background

The guidelines from the Japanese Dermatological Association (※2) explicitly state that female pattern hair loss "frequently occurs during menopause" and recommend minoxidil topical application as Grade A (strongly recommended) for its treatment.

However, a "Survey on the Actual Condition of Hair Thinning Care for Women" (※3) conducted by MBOX targeting women aged 40-50 revealed that approximately 60% of women responded they "know nothing" about minoxidil. Even among those who were aware of it, the most common perception was that it is "for men," highlighting that effective options are not reaching women.

"Himeri Minoki 1%" (Class 1 OTC Drug) was created to change this reality. With a purchase process that can be completed online without visiting a clinic, and packaging that naturally blends into a shared bathroom with family, we have made hair thinning care easier to incorporate as part of daily life rather than a special treatment.

(※2) Japanese Dermatological Association "Guidelines for the Management of Androgenetic Alopecia and Female Pattern Hair Loss 2017 Edition"

(※3) MBOX "Survey on the Actual Condition of Hair Thinning Care for Women"

Hair Thinning Care Brand for Women "HIMERI"

"HIMERI" is a hair thinning care brand for women that combines the reliable hair growth effects of pharmaceuticals with a privacy-conscious digital experience, under the concept "Hair becomes my new strength." We provide an environment where busy women can find and continue the care that suits them, using just their smartphone, without anyone knowing.

4 Things HIMERI Can Do

Hair Thinning Check: Simply answer questions on LINE to understand your hair thinning type and receive recommendations for optimal care.

Medication Recommendation & Purchase: We will recommend medication based on your check results. You can purchase it directly from your smartphone.

Affiliated Clinic Referrals: In-person consultations are also available if needed. We will guide you to affiliated clinics.

Consultation with a Pharmacist: You can consult with a pharmacist anytime regarding concerns about drug interactions or side effects.

LINE Hair Thinning Check Supervised by a Dermatologist

Logic Supervised by Dermatologists: By simply answering questions, you can understand your hair thinning tendencies and the optimal care direction.

Complete Privacy: The check is completed within the closed environment of LINE, without anyone knowing.

Distribution of Content Supervised by Doctors and Pharmacists: Even after the check, we will continuously deliver knowledge on proper hair thinning care via LINE.

▼ LINE Hair Thinning Check Here:

https://lin.ee/5E4Xq97

Doctor Supervising LINE Hair Thinning Check

Maaya Konishi, M.D., Director of Sugamo Sengoku Dermatology Clinic

Graduated from the School of Medicine, Kyorin University in 2003. After joining the Department of Dermatology at Tokyo Medical and Dental University, she engaged in dermatological practice at Tsuchiura Kyodo Hospital, Tokyo Metropolitan Bokutoh Hospital, Kawaguchi Municipal Industrial Technology Research Institute, and others. She opened Sugamo Sengoku Dermatology Clinic in 2017 and provides a wide range of treatments from general dermatology to cosmetic dermatology. Certified Specialist of the Japanese Dermatological Association.

About MBOX

MBOX's mission is to "Innovate self-medication with technology," and we develop businesses that integrate pharmaceuticals and digital technology.

We offer personalized self-medication experiences, including "HIX" (ヒックス), an AGA self-care solution combining an app to check scalp condition with minoxidil, "HIMERI" (ヒメリ), a self-care solution for female hair thinning, and "Bebo" (ビーボ), which supports self-checking of constipation types and allows users to purchase suitable over-the-counter medications.

In recent years, the environment for pharmaceutical distribution and use has been changing significantly, with revisions to insurance coverage for OTC-like drugs and acceleration of switch OTC conversions. Amidst this, MBOX aims to promote safer and more efficient self-medication by supporting users in "choosing, correctly using, and continuing" medication through technology.

【Company Profile】

・Company Name: MBOX Inc.

・Representative: Daisuke Kanazawa, Representative Director & CEO

・Location: H1O Hatchobori 302, 2-3-9 Hatchobori, Chuo-ku, Tokyo 104-0032

・Established: November 1, 2018

・Business Activities: Providing IT solutions and operating web services for the pharmaceutical and healthcare industries.

・Corporate Site: https://mbox-inc.jp/

・"HIX" Official Site: https://www.hix-selfcheck.com

・"Bebo" Official Site: https://www.bebo-bowel.com/

・"HIMERI" Official Site: https://www.himeri-scalp.com/