ASPCOM Enhances Integration Between SFA 'InfAjast' and Google Calendar

ASPCOM Co., Ltd. (Headquarters: Kyoto City, Kyoto; President: Keishi Okuhara) announces a major enhancement to its integration functionality with Google Calendar. Starting in mid-to-late July 2026, the new feature will reduce the burden of double-entry between the SFA/CRM 'InfAjast' and calendar functions, aiming to maximize overall sales productivity.

Background The Barrier of "Input Burden" Hindering SFA Adoption In corporate sales DX, the success of SFA implementation depends on on-site adoption. However, surveys of executives have shown that "increased input burden" is a top reason why SFA tools go unused.

Specifically, the effort of entering schedules into both the familiar Google Calendar and the customer management SFA has become a major psychological and temporal barrier for sales teams.

Overview of Google Calendar Mutual Integration This update goes beyond simple schedule syncing, realizing real-time, seamless mutual integration at the team level, including accompanying members.

・Creation Created in InfAjast (SFA) ▶ Automatically reflected in Google When Salesperson A enters an appointment involving Person B in InfAjast, it is immediately reflected in the Google Calendars of both A and B. Created in Google ▶ Automatically reflected in InfAjast (SFA) When Salesperson A or B creates an appointment in their familiar Google Calendar, it is automatically reflected in their respective InfAjast calendars.

・Update Updated in InfAjast (SFA) ▶ Automatically reflected in Google When Salesperson A updates an appointment with B in InfAjast, it is immediately updated in the Google Calendars of both A and B. Updated in Google ▶ Automatically reflected in InfAjast (SFA) (*User only) When Salesperson A or B updates an appointment in their Google Calendar, it is automatically updated in their respective InfAjast calendars.

Benefits of Mutual Integration ● Automatic Schedule Reflection: Schedules in InfAjast are immediately synchronized with Google Schedules. ● Schedule Creation and Confirmation: Possible without opening the SFA tool. ● Prevention of Double-Booking: Zero management oversight through real-time bidirectional synchronization.