EXPLORER MAP Kansai Edition 2026 Summer Issue
'EXPLORER MAP': A practical free magazine designed to be consulted throughout the trip.
'EXPLORER MAP' is a free magazine for inbound tourists supporting English and Traditional Chinese. It is placed in hotels, tourist information centers, commercial facilities, and tourist information centers within airports.
In addition to tourist spots and shop information, it offers unique content to enhance the experience of diverse inbound tourists, such as Japanese phrasebooks, feature articles for deeper cultural understanding, Halal/Vegan features, and in this summer issue, articles on the Gion Festival. It provides practical information useful during travel and reading material that conveys the charm of Japan.
Efficient distribution of EXPLORER MAP to minimize waste.
At the time of publication, EXPLORER MAP is directly distributed to each facility in small quantities, and additional shipments are made according to requests from the facilities. This demand-based distribution management ensures that the publication is continuously delivered to where it is needed while curbing excessive placement and the risk of waste.
Through these operations, EXPLORER MAP is not merely a placement-type media, but is actually utilized by many inbound tourists as a 'practical in-trip media' that they can repeatedly read during their travels.
Combining the visibility of paper media with digital connectivity.
In the magazine, the visibility and overview unique to paper media are used to stimulate interest in shops and tourist information, while QR codes for the EXPLORER MAP web version, Google Maps, and SNS are included to lead to subsequent actions. This design supports inbound tourists from information gathering to store visits.
Moving forward, EXPLORER MAP will continue to provide highly practical information as an inbound media connecting travelers with local shops and tourist content.
* The deadline for advertising applications for the Autumn 2026 issue is Friday, July 17, 2026.
[Media Overview] - Media Name: EXPLORER MAP Kansai Edition - Languages: English, Chinese (Traditional) - Circulation: 1.2 million copies per year (300,000 copies x 4 times/year) - Main Placement Locations: Hotels, tourist information centers, airport tourist information centers, commercial facilities, etc. - Number of Locations: Over 1,300
FACT BOX
- Source: PR TIMES
- Category: New Product