Nihon Kabaya Ohayo Holdings Inc. (Head Office: Okayama City, Kita Ward, CEO: Yoko Yamazaki) will change its company name to "OHAYO Holdings Co., Ltd." effective July 6, 2026.

Overview of Change

Former Company Name: Nihon Kabaya Ohayo Holdings Inc.

New Company Name: OHAYO Holdings Co., Ltd.

English Name: OHAYO Holdings Co., Ltd.

Date of Change: July 6, 2026

About the New Company Name

Nihon Kabaya Ohayo Holdings Inc. was established in 2016 to strengthen group management. Since then, we have undertaken structural reforms while considering changes in the business environment, and have worked to strengthen our business structure and management foundation. As a result, the group's business composition and the direction of growth we aim for have changed significantly, and we are entering a new growth phase.

The new company name, "OHAYO Holdings Co., Ltd.," represents our determination to embark on new challenges beyond these reforms. Furthermore, by positioning "OHAYO DAIRY PRODUCTS CO., LTD." as the core of group growth and strengthening the growth potential of each operating company, we aim to achieve sustainable development and increased corporate value for the entire group, and to become a corporate group that grows together with local communities.

Message Behind the New Brand Logo

The new brand logo represents our group's stance of "challenge" and "growth."

The single line that runs through the logo embodies our commitment to continue challenging ourselves towards the future and our desire to create new value by bringing together the strengths of each individual. It expresses our group's attitude of repeatedly taking on challenges in a changing era, and how these accumulated efforts lead to the creation of new value.

About the OHAYO Holdings Group

The OHAYO Holdings Group operates a diverse range of businesses closely related to daily life and local communities, including food, education, leisure, logistics, IT, real estate, and media, under the theme of "Exploring true needs and giving shape to the real thing."

Since our founding, we have pursued "enrichment and smiles for people" while adapting to the changing times, creating products and services loved by generations, such as "Yaki Purin" and "BRULEE MILK."

We aim to continue being a corporate group that creates value that resonates with people and society.

Group Companies:

OHAYO DAIRY PRODUCTS CO., LTD., SQUARE BUILDING CO., LTD., SETONAIKAI KEIZAI REPORT CO., LTD., Link & Motivation Inc., Sanyu Gakuen Educational Foundation, Sanyu Sogo Kyoiku Kenkyusho Co., Ltd.

About OHAYO Holdings Co., Ltd.

OHAYO Holdings Co., Ltd. is a company established to promote value creation for the entire group by strengthening collaboration and coordination that leverages the individuality of each operating company, in line with the group's purpose.

We aim to achieve sustainable development and increased corporate value for the entire group, and to become a corporate group that grows together with local communities.

Representative: Yoko Yamazaki, Representative Director and CEO

Okayama Head Office Location: Terminal Square 11F, 1-4 Ekimoto-cho, Kita-ku, Okayama City, Okayama Prefecture, 700-0024

Tokyo Head Office Location: Kioicho Building 10F, 3-12 Kioicho, Chiyoda-ku, Tokyo, 102-0094

Official Website: https://www.ohayo-hd.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 社名変更