Food video creator "Mika @ Rice Paper Neki" and Maruzen Tray (headquartered in Kasaoka, Okayama Prefecture) have launched the "Non-stick Rice Paper Tray," developed through their joint collaboration.

This product features Maruzen Tray's patented "High-Release PP" technology, which fundamentally solves the common frustration of rehydrated rice paper sticking to plates.

In recent years, rice paper has become a massive trend on social media, popular as a versatile ingredient. However, complaints have been constant online, such as "it sticks to the plate and tears," "I can't roll it properly," and "it's a hassle to set up a large bowl for soaking every time."

With the "Non-stick Rice Paper Tray," you simply place the rice paper on the tray and mist both sides with water. This eliminates the soaking process, allowing you to arrange ingredients and roll directly on the tray.

Validation testing shows it can be reused 732 times. It is also microwave-safe.

For storage and efficiency, layering two trays slightly offset allows water to permeate both simultaneously, making it possible to prep multiple sheets even in cramped kitchens. The trays are designed to stack perfectly, saving space.

After launching on TikTok Shop, the product sold out on the first day, generating significant buzz. It is now available in five colors: Pink, Orange, Blue, Natural (semi-transparent), and Original.

Sales are conducted via TikTok Shop, Amazon, and the select shop "Harevaja" in Kasaoka, Okayama.

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  • Source: PR TIMES
  • Category: New Product