[Born from the Most Densely Populated City in Japan!] New Sensation Craft Beer "Kyo, Warabiru?" that Makes You Feel Like You're "Drinking" Warabi Mochi - Crowdfunding Begins!

Oluage Inc. (Headquarters: Warabi City, Saitama Prefecture, CEO: Naoki Tanaka) has developed "Kyo, Warabiru?", a new sensation craft beer that expresses the taste of warabi mochi, from its regional brand "Gyugyu Warabi," which promotes the charm of Warabi City, Saitama Prefecture – the city with the smallest area and highest population density in Japan.

*Image is for illustrative purposes only.

We will begin a crowdfunding project for the advance sale of this product on the crowdfunding site CAMPFIRE starting [June 9, 2026].

▼Project Page (CAMPFIRE) https://camp-fire.jp/projects/941404/idea

"Warabi Mochi" Because it's "Warabi"!? New Sensation Craft Beer "Kyo, Warabiru?"

*Image is for illustrative purposes only.

A "Dessert Stout (Black Beer)" with a sweet taste that belies its jet-black appearance. A luxurious blend of brown sugar, kinako (roasted soybean flour), oats, and wheat creates a rich flavor that, with just one sip, evokes the sensation of "warabi mochi." The bitterness of the beer is subdued, making it a novel drink to be enjoyed slowly as a post-meal dessert. Brewing was done in collaboration with "Nuttori Brewing" (Kawaguchi City) in our local Saitama Prefecture.

Background of Development: We Want to Create a Signature Product for "Warabi."

Warabi City, the smallest city in Japan with an area of 5.11 km² and a population of approximately 75,000 (as of 2026), has a warm charm with close human connections, featuring traditional public baths and shopping streets. However, there was a challenge: the lack of a signature product that people would associate with "Warabi."

This project started with the desire to create a product that would spark conversations about Warabi, making people say, "What is this?"

Making the Most Densely Populated City Lovable Through Design: "Gyugyu Warabi"

"Gyugyu Warabi" is a Warabi-certified brand that positively expresses the state of "people being packed closely together" as proof of mutual support. We have also prepared original goods such as T-shirts and glasses that you'll want to use daily, featuring an adorable design of densely packed wallabies.

Crowdfunding Overview and Main Returns

Please visit the project page for detailed thoughts, stories, and the full lineup of returns.

Project Page: https://camp-fire.jp/projects/941404/idea

Project Period: June 9, 2026 (Tuesday) - August 31, 2026 (Monday)

Target Amount: ¥200,000

Use of Funds: Product manufacturing costs, goods and package production costs, etc.

[Representative Return Prices (Tax Included, Shipping Included)]

"Kyo, Warabiru?" 4-Bottle Set: ¥5,800

"Kyo, Warabiru?" 6-Bottle Set: ¥7,900

Gyugyu Warabi Original T-shirt: ¥3,500

[Inquiries and Operating Company] Oluage Inc. Under the philosophy of the brand "@local," which gives shape to "Local is the Best!", we transmit the individuality of each region through the power of design into "products" and "experiences."

Official Website: https://oluage.co.jp/index.html

Instagram: https://www.instagram.com/warabeer_0503?igsh=MWQwOXZkamJtZnhkcw%3D%3D&utm_source=qr

Contact Person: Ryusei Yanagida

MAIL: [email protected]

TEL: 048-430-1100