Alltra (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Teoo Eguchi) will launch 'Alltruck,' a large 3-sided LED advertising truck that operates in downtown Sendai, starting in May 2026.

Alltruck is a large-scale LED advertising truck service that travels through high-traffic areas in central Sendai, such as in front of Sendai Station, Ichibancho, and around commercial facilities.

Equipped with 3-sided LED displays on a 4-ton (8-ton long class) base vehicle, it provides high visibility and impact, supporting corporate awareness advertising, event attracting, and store promotions.

Beyond Digital Advertising

In recent years, while user opportunities to interact with ads have increased with the expansion of the web advertising market, challenges such as ads being 'unseen' or 'hard to recognize' have also grown.

Against this backdrop, Alltruck realizes high awareness in physical space as a 'mobile advertising medium.'

In addition to high visibility through large LED displays, traveling in the heart of Sendai naturally creates advertising exposure to passersby and visitors.

Alltruck Features

One of Tohoku's Largest LED Advertising Trucks Adopting a large 4-ton (8-ton long class) vehicle, it achieves an overwhelming presence even in city centers.

Large 3-Sided LED Equipped Equipped with large LED displays on the sides and rear of the vehicle, allowing visibility from multiple directions.

Specialized for Downtown Sendai Operating mainly in areas with concentrated pedestrian traffic, such as Sendai Station front, Ichibancho, and around commercial facilities.

Ideal for Event and Awareness Advertising Supports a wide range of uses including event announcements, new store openings, brand awareness, and job advertisements.

Main Use Cases - Event attraction - Store opening announcements - New service PR - Brand awareness measures - Job advertising - Commercial facility promotion

Operating Overview Service Name: Alltruck Service Site: https://alltruck-sendai.com/ Launch: May 2026 Driving Area: Downtown Sendai Operating Hours: 11:00 - 17:00 Available Days: Weekdays, Weekends, Holidays Vehicle Specs: 4-ton base (8-ton long class size), large 3-sided LED equipped

FACT BOX

  • Source: PR TIMES
  • Category: New Product