Open House Group Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Ryosuke Fukuoka; hereinafter "the Company") became an official sponsor of the Tokyo Yakult Swallows (hereinafter "Swallows") and celebrated its 10th anniversary this spring. To commemorate this, we will hold a sponsored game, "Open House Night 2026 ~O-EN 10th Anniversary~" (hereinafter "Open House Night"), with the theme "Conveying 10 Years of Gratitude to Our Fans" on July 15, 2026 (Wed) at Meiji Jingu Stadium (hereinafter "Jingu Stadium"). As an initiative symbolizing "O-EN 10th Anniversary," Open House Night will feature popular illustrator hico, who designs the team's official merchandise, creating a memorial illustration (hereinafter "Key Visual") looking back on the 10-year journey of the Swallows and the Company. In addition to distributing limited edition merchandise using this Key Visual, we have prepared numerous plans filled with gratitude for our fans, including the "O-EN 10th Anniversary! Grand Giveaway Lottery" (hereinafter "Lottery") where one in four people can win player autographed merchandise and luxurious Key Visual merchandise.
The Company has been supporting the Swallows as a sponsor since 2016, and as a top sponsor since 2018. Open House Night is an annual sponsored game as part of the "Tokyo Yakult Swallows O-EN Project," a social co-creation activity that embodies the Company's corporate philosophy of "supporting people and organizations who take on challenges." It will be held on July 15, 2026 (Wed) for the game between the Tokyo Yakult Swallows and the Yomiuri Giants (Jingu Stadium, 18:00 start).
"Open House Night 2026 ~O-EN 10th Anniversary~" Event Details
(1) Memorial Illustration by Popular Illustrator hico
Popular illustrator hico, who designs various official merchandise for the Swallows, has created a memorial illustration (Key Visual) looking back on the 10-year journey of the Swallows and the Company. The Key Visual will be printed on various merchandise distributed to fans attending Open House Night.
hico
Illustrator from Saitama Prefecture. Active as a freelancer since 2015. Specializes in dynamic, stylized expressions, primarily in the sports and entertainment fields. Has worked on official merchandise, advertisements, and promotional visuals for many professional sports teams, including the Swallows, and prominent individuals.
Official Instagram: https://www.instagram.com/hico33hico/?hl=ja
Official X: https://x.com/hicoARTSTUDIO?lang=ja
Memorial illustration drawn by hico
(2) O-EN 10th Anniversary! Grand Giveaway Lottery
- Location: Booth operated by the Company within the Jingu Stadium premises (hereinafter "Lottery Booth")
- Hours: 15:00 - 19:30
- Participation Requirements: On the day of the event, register as a friend on the Company's official LINE account at the Lottery Booth and answer a simple survey.
- Lottery Method: Present your survey completion screen and try the "Garapon" (lottery machine) once per account.
- Prizes
To commemorate the 10th anniversary of "O-EN," we have prepared the following 10 special prizes. On the day of the event, participants can spin the Garapon at the Lottery Booth, and those who win will receive one of the following prizes based on the lottery results:
1 Player's Autographed Helmet
2 Player's Autographed Cap
3 Player's Autographed Uniform
4 Player's Autographed Baseball or Shikishi Board
5 Special "Owarikuro" Plush Toy with Player Autograph
6 Special "Owarikuro" Plush Toy (without autograph)
7 Key Visual T-shirt
8 Key Visual Tote Bag
9 Key Visual Handkerchief Towel
10 Key Visual Sticky Notes
Special "Owarikuro" Plush Toy
- Key Visual Stickers for All Lottery Participants
All participants in the lottery will receive a Key Visual sticker.
*Please note that quantities are limited.
(3) Distribution of "Marugoto Swallows" Special Edition and Novelty Items
The following limited edition merchandise will be distributed at the entrance gates (excluding some gates such as the visitor side).
- Special Open House Night edition of "Marugoto Swallows," a newspaper conveying the current state of the Swallows.
- Clear file with Key Visual print.
- Fan with Key Visual print.
(4) "Supporting" Swallows Private Support Group "Zenkoku Tsubame Gundan" with "Cheering Song Lyric Cards"
While our "O-EN" has only reached its 10th anniversary this year, the history of the support groups that lead fan cheers from the stands, wishing for the Swallows' victory, dates back to the 1950s. In respect and gratitude for the history of the support groups and their passionate daily support activities, on July 15 (Wed), we will distribute "lyric cards" for player-specific cheering songs and team songs at the entrance gates (excluding some gates such as the visitor side) to fully "support" the dedicated support group "Zenkoku Tsubame Gundan." Even those who don't know the cheering songs can hold a lyric card, let out cheers several times louder than usual, and unite to achieve victory.
(5) First Pitch Ceremony for Purchasers of Properties from Our Group
Before the Open House Night game, we recruited individuals who have purchased properties from our group to experience the thrill of throwing the first pitch from the mound at Jingu Stadium, watched by a packed stadium. Selected individuals will throw the ceremonial first pitch on the day of the event.
*Applications have already closed.
*Announcement regarding recruitment for the first pitch ceremony: https://prtimes.jp/main/html/rd/p/000000975.000024241.html
(6) 10-Year-Old Swallows Fan Club Members to Serve as "Starters Kids"
Eight 10-year-old members of the Swallows Fan Club have been selected to serve as "Starters Kids," welcoming the starting players in eight positions excluding the pitcher.
(7) Tsubakuro's Bazooka Time
After the bottom of the 5th inning, Swallows mascot character "Tsubakuro" will use a "bazooka" to shoot presents into the stands during "Bazooka Time." Special T-shirts printed with the Key Visual will be launched.
(8) Grand Giveaway of Hero Award
The "Open House Hero Award" presents a monetary prize to the player selected for the hero interview in a winning game at Jingu Stadium. While normally 1 to 3 players are selected, in the event of a victory on this day, up to 10 heroes will be selected in commemoration of the 10th anniversary.
About Open House Group "O-EN HOUSE PROJECT"
Launched in March 2024, the Open House Group "O-EN HOUSE PROJECT" is a project that embodies our group's core values of supporting people and organizations who take on challenges and actively committing to positive change in the world through various initiatives, plans, events, and campaigns. This is also widely shared and practiced among employees within the company with the slogan, "We create an organization that broadly accepts motivated individuals and rewards results." We strive daily as a united team to support people with ambition and effort, expand opportunities, provide fair evaluation and compensation based on achievements, and build an organization that continues to grow fairly and transparently.
URL: https://openhouse-group.co.jp/pr/lp/o-enhouse/
About Tokyo Yakult Swallows O-EN Project
Since 2016, we have served as a sponsor to support the Swallows, who are based in Tokyo, our founding city, and aim for advancement in the baseball world. The largest scale of support we have provided includes becoming the Swallows' top sponsor and various related collaboration projects, which have been elevated to the "O-EN Project" as part of this "O-EN HOUSE PROJECT." We continue to implement various initiatives to "support" the Yakult Swallows, its players, and its fans.
< Company Overview >
Company Name: Open House Group Co., Ltd.
Head Office Location: 20F (General Reception) & 21F, JP Tower, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo 100-7020
Founded: September 1997
Representative: Ryosuke Fukuoka, President and CEO
Capital: 20.31988 billion yen
Number of Employees (Consolidated): 6,495 (as of the end of March 2026)
FACT BOX
- Source: PR TIMES
- Category: Event