Reebok Unveils Visuals Featuring Global Boy Group 'TREASURE'

Caitac Family Co., Ltd. (HQ: Okayama City, Okayama Prefecture; President: Masakazu Akagi) has unveiled visuals featuring the globally popular boy group 'TREASURE' for Reebok's 2026 summer collection.

The special site (FASTBREAK) features multiple newly taken shots of TREASURE members.

<First Visual Release>

The first set of visuals was released on June 6 (Sat) on the Reebok/TREASURE special site (https://fastbreak.online/collections/reebok-treasure-collections).

Products will be sold at Shimamura fashion center stores nationwide and the online store (https://www.shop-shimamura.com). They will be available on the FASTBREAK EC site (https://fastbreak.online/) starting in mid-June.

<Second Visual Release>

Information and full cuts for the second and subsequent visuals will be released sequentially on the Reebok/TREASURE special site. Products are scheduled to be released sequentially at apparel retail stores nationwide starting in mid-June.

About Reebok

Reebok is an iconic and innovative sports culture brand with roots in fitness, dating back to 1895.

Represented by the 'athletic shoes' that changed the face of sports, it continues to incorporate innovations that push the industry forward.

To this day, Reebok is well-versed in the fields of activewear, lifestyle, and sports, providing high-quality, modern styles suitable for any scene.

It also strives to provide opportunities, products, and inspiration for all athletes, from professionals to enthusiasts, to maximize their potential. Currently, it has approximately 400 independent stores in 80 countries worldwide, with 11 stores in Japan (including outlet stores).

For more details, visit Reebok.jp for the latest news. Check out Reebok's Instagram (@reebokjp), X (formerly Twitter/@Reebokjp), and YouTube.

TREASURE Profile

Since releasing their debut single 'THE FIRST STEP: CHAPTER ONE' in August 2020, and their debut song 'BOY', TREASURE has swept rookie awards at major ceremonies including the Asia Artist Awards, MAMA, Golden Disc Awards, and Seoul Music Awards.

Their third Japan tour, '2025-26 TREASURE TOUR [PULSE ON] IN JAPAN', which began on October 25, 2025, saw tickets sell out immediately upon announcement, leading to additional performances and ticket sales to meet fan demand. With over 300,000 attendees across 15 performances in 5 cities, they are attracting significant attention as a 'live-performance-focused' global boy group. They will hold 'TREASURE THE STAGE 2026 NEW WAV: LIVE IN JAPAN' across 17 performances in 7 cities starting in July 2026, and released their 4th Mini Album 'NEW WAV' on June 1.