Canada Goose showcases SNOW GOOSE collection through extreme adventures

Three Expeditions in Extreme Environments Around the World

Canada Goose is launching 'Adrenaline Expeditions,' a new project expanding the Spring/Summer 2026 'SNOW GOOSE BY CANADA GOOSE' campaign.

In this project, Canada Goose collaborates with world-class extreme athletes to showcase the collection's identity through adventures set in magnificent natural environments across the globe.

The settings include an active volcano in the South Pacific, the clear skies of the Swiss Alps, and the rugged rapids of British Columbia, Canada. Three expeditions will be unveiled sequentially throughout May against the backdrop of nature's extreme environments.

Canada Goose has built the 'SNOW GOOSE BY CANADA GOOSE' collection with designer Haider Ackermann, based on the brand's heritage of supporting exploration in harsh environments.

'Adrenaline Expeditions' further develops this initiative. By sublimating the season's vivid color palette and energy into real-world performance through three adventures, it captures the SNOW GOOSE vision, where 'performance' and 'protection' fuse together through explorers moving within majestic nature.

### Expedition #1: Wild Crater — Challenging an Active Volcano Athlete: Christopher Horsley Activity: Volcanic Climbing Location: Mount Yasur, Vanuatu

Christopher Horsley, a volcanic explorer who has been active in active volcanoes since 2013, wears the Spring/Summer 2026 SNOW GOOSE collection to brave the ash-covered crater.

Quote from Christopher Horsley: 'In the mountains, it's important to stand out in the scenery. This collection not only provides excellent visibility but also supported free movement in a harsh volcanic environment.'

### Expedition #2: Wild Skies Athlete: Théo de Blic Activity: Paragliding Location: Interlaken, Switzerland

Théo de Blic, an eight-time world champion in acrobatic paragliding, took to the skies over Interlaken, Switzerland, with a custom wing featuring original SNOW GOOSE prints.

Quote from Théo de Blic: 'Flying is freedom itself. By wearing the SNOW GOOSE collection on this expedition, that freedom expanded further, and my individuality was highlighted more.'

### Expedition #3: Wild Seas Activity: Whitewater Kayaking Location: Squamish, British Columbia, Canada

The final stage of the 'Adrenaline Expedition' takes place in Canada, the brand's home.