Canly Co., Ltd. (Location: Shinagawa-ku, Tokyo; CEOs: Mamoru Tatsumi, Yutaro Akiyama), which develops and provides 'Canly Store Customer Attraction', a centralized management service for Google Business Profiles™, websites, and various SNS, is pleased to announce the free release of a report for the hotel industry titled 'Customers Want to Compare Hotels Carefully! Are You Meeting Their Demands? What Hotel Chains Can Do to Increase Direct Bookings Now That AI Search is Widespread'.

Did you know that the methods customers use to search for hotels are now more complex than we imagine?

'We update our OTA information diligently. But direct bookings just aren't growing...'

If you feel this way, there might be a hint in the 'migratory behavior' of your customers.

What became apparent through our research is the fact that many customers search for hotels across multiple platforms.

We found that it is important to comprehensively organize information not only on OTAs but also on Google Maps, AI overviews, and official websites.

Based on these latest search behavior data, this report explains why you should optimize Google Maps from the perspective of increasing direct bookings.

▼ What you will learn from this document:

- Customers' 'comparison' behavior in the age of AI search

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Organizations: Google