CarSeven Digifield Co., Ltd. (Headquarters: Tokyo, Representative Director and President Executive Officer: Takayuki Inoue, hereinafter "CarSeven Digifield"), which operates the used car buying and retail franchise chain "CarSeven" with stores nationwide, is pleased to announce its participation as the title sponsor for the audio program "Mikiya Akutsu's Buddy Radio Supported by CarSeven," distributed by Voicy Co., Ltd. with the official sanction of the Japan Golf Tour Organization (JGTO), coinciding with the program's launch today.
This program is a forward-thinking audio program hosted by Mikiya Akutsu, who also serves as the President of the JGTO Player Association.
In this program, Akutsu will share the appeal and behind-the-scenes stories of the men's tour from his unique perspective as JGTO Player Association President, and CarSeven will support the further revitalization of the men's professional golf world.
CarSeven decided to sponsor this program out of empathy for Akutsu's aspiration, "Let's bring men's professional golf back to the heart of Japan," and a desire to energize the men's golf world.
"Real" Faces Beyond the Matches. Men's Golf Will Become More Interesting
New initiatives are underway in the men's tour to expand fan engagement, such as lifting restrictions on social media posts by players and smartphone photography by galleries. "Buddy Radio" will utilize Voicy's instant live streaming and comment features to connect with listeners, delivering the unvarnished on-site atmosphere of the tour to those less familiar with the men's tour every week.
【Unpredictable Guerrilla Broadcasts】
Live streams from practice ranges, accommodations, and during travel using just a smartphone.
Live conversations with surprise guest appearances by JGTO professionals are also planned.
【Attractions Beyond Play and Local Engagement】
Introduction of famous local gourmet foods and favorite spots visited by players at event venues.
Creation of new touchpoints with the local economy and tourism.
【"Player Evaluations" and "Tour Behind-the-Scenes" from a Professional Perspective】
Discussions on the skills and personalities of other players from a professional viewpoint.
Introduction of industry realities that only the Player Association President can share, such as JGTO contracts and prize money situations.
Program Overview
Program Title: Mikiya Akutsu's Buddy Radio Supported by CarSeven
MC: Mikiya Akutsu (JGTO Player Association President)
Start Date: July 7, 2026 (Tue) - Weekly distribution every Tuesday at 7:00 AM
Frequency: Once a week, 10-15 minutes + Special broadcasts
Distribution Platform: Audio platform "Voicy"
Program URL: https://voicy.jp/channel/1023315
MC Profile: Mikiya Akutsu
Professional Golfer / 2026 JGTO Player Association President. Turned professional in 2016. One tour victory. One of the representative pros of the new generation in their 30s, and a leader in communication advocating for a "tour loved by fans," uniting players from young to veteran.
Background of CarSeven's Golf Support and Future Developments
Our company is engaged in regional exchange and sports promotion through golf, including the hosting of the "CarSeven Pro-Am Golf Cup." This tournament will mark its 8th edition in December 2026 and has grown to accommodate approximately 250 professional and amateur participants. Creating touchpoints with customers and regions centered around golf is one of the pillars of our brand strategy.
This title sponsorship is an extension of these initiatives, supporting the men's golf world not only on the competition field but also from the new angle of "Player Association President's communications."
Comment from Professional Golfer Mikiya Akutsu
Professional golfers always challenge for birdies.
I will also try radio for the first time to liven up the men's tour!
Thank you for your support!
Company Overview
<CarSeven Digifield Co., Ltd.>
Location: Osaki With Tower 23F, 2-11-1 Osaki, Shinagawa-ku, Tokyo
Representative: Takayuki Inoue, Representative Director and President Executive Officer
Established: July 1999
Business Activities: Operation of the FC chain "CarSeven" for automobile retail and purchase, and provision of platforms to support the operational efficiency of the automobile distribution-related industry.
URL: https://www.carseven.co.jp/
FACT BOX
- Source: PR TIMES
- Category: スポンサーシップ
- Organizations: Voicy