Collaboration between "The Bears' School" and "Hello Kitty" Announced!

Charaken Co., Ltd. (Shibuya-ku, Tokyo), producer of the popular picture book series "The Bears' School," and Sanrio Co., Ltd. (Shinagawa-ku, Tokyo), creator of the immensely popular character "Hello Kitty," are pleased to announce a collaboration merchandise release. The items will first be available for pre-sale at the "The Bears' School x Hello Kitty POP UP SHOP" from June 26 (Friday) to July 9 (Thursday), 2026, followed by sequential releases at Sanrio shops nationwide and official "The Bears' School" shops. This marks the first character collaboration for "The Bears' School."

【Collaboration Merchandise (Partial Excerpt)】

【Collaboration Merchandise Sales Schedule】

June 26 (Fri) - July 9 (Thu), 2026: "The Bears' School x Hello Kitty POP UP SHOP"

Ichiban Plaza, 1st Basement Floor, Tokyo Station Ichibangai

*EC Site "Online Plaza" (No purchase benefits distributed) https://e-shop.tokyoeki-1bangai.co.jp/shop/ (June 20 (Sat) 10:00 AM - July 9 (Thu))

July 10 (Fri), 2026 onwards: "The Bears' School" Official Shops

Jackie's Marche Kichijoji Store / Osaka Umeda Store

July 10 (Fri) - July 30 (Thu), 2026: POP-UP SHOP "Jackie's Marche Petit"

Kiddy Land Omokado Store

July 17 (Fri), 2026 onwards: 7 Kiddy Land Stores / Some Sanrio Shops

July 24 (Fri), 2026 onwards: Various general merchandise stores nationwide

"The Bears' School x Hello Kitty POP UP SHOP"

【Event Outline】

Period: June 26 (Friday) - July 9 (Thursday), 2026 Location: "Ichiban Plaza," 1st Basement Floor, Tokyo Station Ichibangai, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005 Business Hours: 10:00 AM - 8:30 PM (Closes at 6:00 PM on the final day) *On June 26 (Fri) and 27 (Sat), admission tickets may be distributed depending on the situation.

*Admission tickets may be distributed or entry may be restricted on days other than those listed above, depending on crowd levels.

Details will be announced here. ■Kiddy Land Event X: https://x.com/kiddyevent

*Business hours are subject to change. For the latest business hours, please check the Tokyo Station Ichibangai website. ■Tokyo Station Ichibangai HP: https://www.tokyoeki-1bangai.co.jp

【Purchase Benefits】

① June 26 (Fri) - July 2 (Thu) Customers purchasing collaboration merchandise at "Ichiban Plaza" will receive one "Hologram Sticker (Not for Sale) - 3 Designs" for every ¥3,300 (tax included) spent.

② July 3 (Fri) - July 9 (Thu) Customers purchasing collaboration merchandise at "Ichiban Plaza" will receive one "Hologram Sticker (Not for Sale) - 3 Designs" for every ¥3,300 (tax included) spent.

*Maximum of 3 stickers per transaction. Purchases cannot be combined or split.

*Designs cannot be chosen. *While supplies last.

*Size: Approx. 55 x 55 mm

【Tokyo Station Ichibangai to be Filled with "The Bears' School x Hello Kitty"!】

Photo-worthy decorations will appear in Tokyo Character Street and "Nozomi Plaza," located immediately after exiting the Yaesu Underground Central Exit.

Decoration Period: June 26 (Friday) - July 9 (Thursday), 2026

About "The Bears' School"

"The Bears' School" is a highly popular picture book series that has sold over 2.31 million copies since its first installment in 2002. It tells the story of 12 bear cubs living in a boarding school in the forest. The books are published not only in Japan but also overseas, and the series is beloved through numerous merchandise and collaboration projects. 2027 marks the 25th anniversary year of "The Bears' School," and excitement is expected to build further through various initiatives, including this collaboration.

About "Hello Kitty"

Full name: Kitty White. Born in the suburbs of London, England. Height: 5 apples tall. Weight: 3 apples tall. A cheerful and kind girl.

*The images in this release are for illustrative purposes only. Actual designs may vary.

Inquiries regarding this article: Charaken Co., Ltd. Mail: [email protected]

(C) BANDAI / (C) 2026 SANRIO CO., LTD. APPROVAL NO. 671737