GIXX Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomohiro Amino) will hold a free webinar titled "LTV Optimization Strategy in the Era of Rising CAC! - Mechanisms to Engage the Passive Majority via AI x Gamification" on Tuesday, June 16, 2026. In this webinar, the company will address the increasing importance of "LTV improvement" in an era of soaring Customer Acquisition Costs (CAC). The session will focus on "light users" who have been difficult to approach, introducing the latest customer development methods that use AI and gamification to encourage spontaneous action, leading to continued usage and repeat purchases. The webinar will explain how to guide light users—who are often difficult to understand due to limited data—toward active engagement. The event will take place online via Zoom from 12:00 PM on June 16, 2026, featuring Ryoji Kuroda as the speaker. Additionally, the company's platform, "Mygru," functions as a foundation for designing behavioral change by integrating offline and online data to promote habituation.
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- Source: PR TIMES
- Category: event_announcement