Gidia to Open POP-UP STORE for Lifestyle Brand "Tsugu" at Ginza Tsutaya Books

GIXIA Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Tomohiro Amino; hereinafter referred to as "our company") announces that its subsidiary, GIDIA Co., Ltd. (Representative Director: Ken Kamiyama; Headquarters: Minato-ku, Tokyo; hereinafter referred to as "Gidia"), which operates a branding/creative design business, will open a POP-UP STORE for its lifestyle brand "Tsugu" (継) from Wednesday, July 1, 2026, to Monday, August 31, 2026, at "Ginza Tsutaya Books" located in GINZA SIX.

"Tsugu" is a lifestyle brand spearheaded by Gidia's Creative & Branding Director, Haru Ishiyama, aiming for the sustainable development and future inheritance of traditional industries.

About "Tsugu"

"Tsugu" (継) is a lifestyle brand created with the objective of passing down traditional crafts and industries from various regions of Japan to the next generation.

Gidia's Creative & Branding Director, Haru Ishiyama, collaborates with workshops and companies nationwide, handling everything from brand strategy and art direction to product development and sales strategy in an integrated manner.

For companies and workshops possessing high technical skills and production capabilities, Gidia provides designs that match contemporary interiors and lifestyles in terms of tone and size, without compromising the characteristics of their traditional crafts and industrial products. It aims for the sustainability and development of Japan's traditional crafts and industries as a platform that leverages each other's strengths for product development and revenue sharing.

Featured Products

This POPUP will feature and sell products created in collaboration with workshops across Japan, including the "Tsugu" Imabari Towel series produced in collaboration with Oiso Towel Co., Ltd.

The "Tsugu" Imabari Towel series features designs inspired by the four seasons and scenery of Japan. The new designs "Sekka" (雪華) and "Zakuro" (柘榴) will be unveiled for the first time, bringing the total number of designs available to four, including the existing designs "Banryoku" (万緑) and "Hoshikage" (星影).

Additionally, the "Tsugu Complete Handkerchief + Aroma," which was selected for the "Members Selection 2026" limited service for Mitsui Sumitomo Card Platinum members, will also be available for purchase.

▲ Imabari Towel "Tsugu Complete Handkerchief + Aroma"

▲ Imabari Towel "Banryoku" ▲ Imabari Towel "Hoshikage"

Other items on display and for sale include Kutani ware small plates "Niowazumi" (潦) in collaboration with Seikou Kiln, Yamanaka lacquerware bowls "Hotaru" (蛍) and "Amagawa" (天の川) in collaboration with Shirasagi Mokko, and lacquered chopsticks "Meguri" (廻) in collaboration with Jusen.

▲ Kutani ware "Niowazumi" ▲ Kutani ware "Niowazumi"

▲ Yamanaka lacquerware "Hotaru" "Amagawa" ▲ Yamanaka lacquerware "Hotaru" "Amagawa"

▲ Jusen "Meguri" ▲ Jusen "Meguri"

Event Outline

Name: Lifestyle Brand "Tsugu" POP-UP STORE Period: July 1, 2026 (Wed) - August 31, 2026 (Mon) *End date is subject to change. Venue: Ginza Tsutaya Books BOOK Area (Japanese Culture) Address: 6-10-1 Ginza, Chuo-ku, Tokyo GINZA SIX 6F Business Hours: 10:30 - 21:00

URL: https://store.tsite.jp/ginza/event/humanities/55364-1103220630.html

Inquiries regarding "Tsugu"

About GIDIA Co., Ltd. http://www.gidia.jp/

Company Name: GIDIA Co., Ltd.

Representative: Ken Kamiyama, Representative Director

Location: Mita Kokusai Building 11F, 1-4-28 Mita, Minato-ku, Tokyo

Business Activities: Branding/Creative Design Business (Branding/Creative Direction, Design, Planning, Exhibitions/Space Production, Still Photography/Video Production, etc.)

About GIXIA Co., Ltd. https://www.gixo.jp/

GIXIA is a "data-informed" promotion company founded by strategic consultants and analytics experts. It supports client companies' "customer understanding" by maximizing data utilization and solves management challenges for business growth. Rather than blindly relying on data alone, it transforms the world using technology and methodologies to enable humans to think logically and make rational decisions based on data.

Company Name: GIXIA Co., Ltd.

Representative: Tomohiro Amino, Representative Director CEO

Location: Mita Kokusai Building 11F, 1-4-28 Mita, Minato-ku, Tokyo

Business Activities: Data-informed business utilizing analytics

Various consulting services using data, and research and development of tools

Provision of various services using the aforementioned tools