New Product: Club Harie Launches 'Baum de Voyage Muku' on July 1

New Product: 'Baum de Voyage Muku (Muku)'

Club Harie Co., Ltd., a manufacturer and retailer of Western confectionery (Head Office: Omihachiman City, Shiga Prefecture; President & CEO: Takao Yamamoto), will begin selling 'Baum de Voyage Muku (Muku)' starting July 1, 2026.

・BAUM DE VOYAGE

The name 'Voyage' is derived from the French term 'Gateaux de Voyage,' meaning 'baked goods suitable for travel with long shelf life.' This confection was created with the intention of allowing customers to enjoy Club Harie’s signature Baumkuchen for longer periods and in a lighter form.

・Crispy Baumkuchen: 'Baum de Voyage Muku'

'Muku' means 'in its natural state'—unadorned, genuine, pure, and pristine.

Our specially formulated Baumkuchen is dried using hot air to achieve a light, crispy texture. Simple ingredients like eggs, sugar, and wheat flour are carefully selected, reflecting Club Harie’s long-standing commitment to quality in Baumkuchen craftsmanship. This baked good highlights the charm of its unembellished dough. Enjoy its subtle butter aroma and gentle flavor.

Perfect not only for everyday moments but also, as the name suggests, as a travel companion or gift for someone far away.

Beside your days, beside your journeys.

BAUM DE VOYAGE

A baked confection that accompanies life’s journey.

Wishing that your today, and your new days ahead, are wonderful journeys.

We invite you to experience Club Harie’s latest innovation.

Baum de Voyage Muku

Baum de Voyage Muku (6 pieces) / 1,134 JPY (tax included)

Product Name: Baum de Voyage Muku

[Price]: 3 pieces – 540 JPY (tax included) / 6 pieces – 1,134 JPY (tax included)

12 pieces – 2,214 JPY (tax included) / 18 pieces – 3,240 JPY (tax included)

[Shelf Life]: 30 days

[Sales Period]: From July 1, 2026 – Year-round sales

[Sales Locations]:

Official Online Shop: https://shop.taneya.co.jp/

[Shiga]: La Collina Omihachiman Main Shop, La Collina Omihachiman Baum Factory, Himorogi-kan,

Hachiman no Mori, Hikone Mihoro no Yado, Moriyama Harie-kan, Omihachiman Store, Club Harie Kusatsu Kintetsu Store

[Kanto]: Club Harie Suitengumae Store, Club Harie Nihonbashi Mitsukoshi Store, Club Harie Haneda Airport Store,

Club Harie Maihama Ikspiari Store, B-studio Ikebukuro Tobu Store, B-studio Yokohama Takashimaya Store

[Tokai]: Club Harie Okazaki Takashimaya Store, B-studio Nagoya Takashimaya Store

[Kansai]: Club Harie Umeda Hankyu Store, B-studio Kyoto Takashimaya Store, B-studio Abeno Harukas Kintetsu Store

*Availability may vary by store.

*During summer (July 1 – October 31), sales of 'Baum Chocolat de Voyage' and 'Baum Chocolat de Voyage Milk Chocolate' will be suspended.

Company Overview

Club Harie Co., Ltd.

Address: 615-1 Kitashojimachi, Omihachiman City, Shiga 523-8533

URL: https://clubharie.jp/

Founded: 1951

Since 1951, Club Harie has manufactured Western confectionery in Shiga Prefecture. The brand name originates from 'Harie' (glass painting). Master patissiers with award-winning experience at international and domestic competitions continuously refine their skills and creativity to produce a diverse range of distinctive sweets.

In 2015, the company opened 'La Collina Omihachiman,' a flagship store in collaboration with the Japanese confectionery company Tane-ya, in Shiga Prefecture.

<Group Companies>

Tane-ya Co., Ltd.

URL: https://taneya.jp/

Tane-ya Press Releases: https://prtimes.jp/main/html/searchrlp/company_id/101884