Crea Life Partners Co., Ltd. has launched a premium membership program for its comprehensive whisky portal 'Dear WHISKY'. For an annual fee of 12,000 yen (tax included), premium members gain access to exclusive content and benefits. Key features include unlimited reading of premium articles featuring interviews with distillers and global industry trends, and the 'Distillery News' service offering direct updates and Q&A channels with distilleries across Japan. Members receive an Ardmore Distillery cask-strength mini bottle as an enrollment gift (limited quantity, first-come basis) and get a 5% discount on the online shop. Additionally, members receive priority booking and discounts for tasting events, such as the Igawa Distillery Flora 2025 Tasting Seminar, and a free 'whisky of the day' per visit at BAR FIVE Arrows, located a 3-minute walk from Shinjuku Station. The service aims to strengthen connections between whisky fans and distillers while promoting online and offline integrations.

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  • Source: PR TIMES
  • Category: business