Cross-i Co., Ltd. Transfers YouTube Consulting Business Content to EGG Co., Ltd.

Cross-i Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shotaro Nunome), which operates a casting business for celebrities and influencers, announces that it has transferred a part of its YouTube consulting business to EGG Co., Ltd.

This business transfer includes the rights and operational structure related to the content IP "Mahironia Teikoku," which was developed within the same business.

### Background of the Business Transfer Until now, Cross-i has operated a consulting business that plans and supports the operation of YouTube channels, in addition to its casting business. Among these, "Mahironia Teikoku" has grown into a popular content with over 370,000 subscribers, thanks to its unique worldview and communication power. However, in today's YouTube business, not only content creation but also more specialized and continuous systems are required for management, production, and monetization strategies. Against this backdrop, from the perspective of "concentration and selection," Cross-i decided to transfer this business to concentrate management resources on its core casting business and initial growth support, which are its strengths, and to achieve further development of "Mahironia Teikoku." Furthermore, through this transfer, Cross-i's YouTube consulting business will developmentally conclude its role, having fulfilled a certain function, and transition to a new business phase.

### About Mahironia Teikoku A variety channel where popular adult actress Mahiro Tadanuma challenges various projects. It has actively collaborated with famous YouTubers, steadily increasing its subscriber count. Vlogs showing daily life and a variety of entertaining project videos are posted, and Mahiro Tadanuma's personality and natural demeanor have gained popularity. Mahironia Teikoku

### Future Developments Going forward, "Mahironia Teikoku" will promote enhanced content development and new business creation under EGG Co., Ltd. Through this transfer, Cross-i will reorganize its business portfolio and focus more on its core casting business and growth support. Cross-i will continue to contribute to the growth of companies and content, centered on providing value by "maximizing effects with the power of casting."

### About EGG Co., Ltd. EGG is a "marketing company that scientifically approaches the 'diffusion power' of influencers," providing one-stop services from SNS account operation support, influencer casting, to campaign planning and execution. Based on unique analytical indicators and extensive achievements, EGG realizes strategic and highly reproducible promotions. It supports companies and brands in delivering their charm to the target audience in the most optimal way. Company Name: EGG Co., Ltd. Location: Unosawa Tokyu Building 7F, 1-19-15 Ebisu, Shibuya-ku, Tokyo 150-0013 Representative: Hiroto Fujisawa, Representative Director URL: https://www.egggggg.co.jp/

### About Cross-i Co., Ltd. Cross-i Co., Ltd. is a casting company composed of directors from talent agencies and influencer agencies, boasting itself as "Japan's most knowledgeable" in entertainment. In addition to strong entertainment connections, it has built an in-house proprietary database. It specializes in casting with speed and accuracy. Company Name: Cross-i Co., Ltd. Location: ARISTO Shibuya 4F, 37-15 Udagawacho, Shibuya-ku, Tokyo Representative: Shotaro Nunome, Representative Director URL: https://x-i.co.jp/ Contact: https://x-i.co.jp/contact/

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