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70% Feel Appearance Affects Interpersonal Relationships; Odors Like Perfume, Body Odor, and Bad Breath Are Top Concerns

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 28, 2026 4:00 PM ・ Updated Jun 13, 2026 11:51 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

A survey of 3,000 people across Japan by Cross Marketing in May 2026 reveals that 70% believe appearance impacts social interactions.
The top concerns regarding others' grooming are odors, including perfume, body odor, and bad breath, while cleanliness and communication style are key factors in first impressions.

A survey of 3,000 people across Japan by Cross Marketing in May 2026 reveals that 70% believe appearance impacts social interactions. The top concerns regarding others' grooming are odors, including perfume, body odor, and bad breath, while cleanliness and communication style are key factors in first impressions.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000773.000004729.html Distributor: PR TIMES
Published: May 28, 2026

Cross Marketing Inc. conducted a survey on fashion habits and awareness in May 2026, targeting 3,000 men and women aged 18 to 79 across Japan. The survey aims to capture shifts in consumer consciousness and lifestyle. This edition focused on fashion, including interest levels, concerns regarding others' grooming, and the impact of appearance.

According to the results, 47% of respondents expressed interest in fashion. The top three concerns regarding others' grooming were related to odors: "strong perfume," "strong body odor," and "bad breath." Furthermore, approximately 68% of respondents feel that appearance affects their interpersonal relationships. When forming first impressions, "speech and language" and "cleanliness" were cited as the most important criteria.

FACT BOX

Source: PR TIMES
Category: survey_report

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 28, 2026 4:00 PM — Distributor PR TIMES
Collected　Jun 1, 2026 2:10 AM
AI structured & analyzed　Jun 1, 2026 11:14 PM
Desk-reviewed & published　May 28, 2026 4:00 PM

FAQ

Can these survey results be applied to the Taiwanese business environment?

While hygiene and odor control are important in Taiwan, cultural and climatic differences suggest that local Taiwanese data should be used for comparison.

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000773.000004729.html

Cite this article — HOW TO CITE

Washin AI News Desk“70% Feel Appearance Affects Interpersonal Relationships; Odors Like Perfume, Body Odor, and Bad Breath Are Top Concerns”AI News by Washin Village（和心村）, May 28, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%AF%E3%83%AD%E3%82%B9-%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0/en/news/2026-05-28-%E8%A6%8B%E3%81%9F%E7%9B%AE%E3%81%AF%E4%BA%BA%E3%81%A8%E3%81%AE%E9%96%A2%E3%82%8F%E3%82%8A%E3%81%AB%E5%BD%B1%E9%9F%BF%E3%81%8C%E3%81%82%E3%82%8B7%E5%89%B2-%E4%BB%96%E4%BA%BA%E3%81%AE%E8%BA%AB%E3%81%A0%E3%81%97%E3%81%AA%E3%81%BF%E3%81%A7%E6%B0%97%E3%81%AB%E3%81%AA%E3%82%8B%E3%81%AE%E3%81%AF-%E9%A6%99%E6%B0%B4-%E4%BD%93%E8%87%AD

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