Win the Ultimate Profi Resist Frying Pan 24cm with Unique Honeycomb Protection Structure and Premium Ceramic Coating – 3 Lucky Winners!

Groupe SEB Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo / President & CEO: Julian Major) will launch a promotional giveaway campaign on the official Instagram account of Germany's No.1 (※) kitchen and tableware brand, WMF (Ve-e-mu-efu), starting Thursday, July 9, 2026.

(※) According to Euromonitor International, 2024 retail sales value in the kitchenware category in Germany (2025 edition)

The 'Ultimate Profi Resist' is the latest frying pan series designed to deliver the beautiful sear marks and crisp, perfect finish unique to stainless steel pans.

Thanks to its unique honeycomb protection structure and high-quality ceramic coating on the surface, food release performance lasts longer, and metal spatulas can be used with confidence. Additionally, the durable, highly heat-conductive multi-layer body and patented Ultra-Flat base design allow oil to spread quickly across the entire pan, achieving an even, attractive sear without hot spots. Delicate cooking techniques such as thin omelets and sautéing can be executed beautifully.

In this giveaway campaign, three lucky winners will receive the 'Ultimate Profi Resist Frying Pan 24cm'.

Campaign Overview

Three winners will be selected by lottery from those who follow the official WMF Japan Instagram account (@wmf_japan) and 'like' the campaign post.

WMF Japan Official Instagram Account: https://www.instagram.com/wmf_japan/

<Premium Product>

'Ultimate Profi Resist Frying Pan 24cm'

Price: ¥26,400 (incl. tax)

Inner diameter: 240mm, outer diameter: 255mm, outer diameter with handle: 455mm, height (body only): 48mm, height with handle: 80mm, depth: 44mm

Product weight: 1,240g

Full water capacity: 1.8L

<How to Enter>

Entry Period: Thursday, July 9, 2026 – Wednesday, July 29, 2026, 23:59 JST

① Follow the official WMF Japan Instagram account (@wmf_japan)

② 'Like' the campaign post

※ If you already follow the account, simply 'liking' the post completes your entry.

※ Accounts set to private will not be eligible.

※ Please ensure you agree to the official campaign rules before entering:

https://www.wmf.co.jp/snscampaign/index.html

About the 'Ultimate Profi Resist'

The stainless steel honeycomb protection structure and premium ceramic coating applied to the pan's surface ensure long-lasting non-stick performance and safe use with metal utensils.

Furthermore, the high-durability, high-thermal-conductivity multi-layer body and patented Ultra-Flat base design allow oil to spread rapidly across the entire pan, achieving an even, beautiful sear. Delicate cooking techniques such as thin omelets and sautéing can be perfectly executed.

The lineup includes three items: single-handled frying pans (24cm / 28cm) and a double-handled frying pan (24cm). Combining exceptional cooking performance with uncompromising premium usability, these pans are designed to be cherished for years.

Germany's No.1 Kitchen & Tableware Brand, WMF (Ve-e-mu-efu)

Born in Germany with a legacy of craftsmanship and quality, WMF (Ve-e-mu-efu) has been offering premium kitchenware and tableware with superior quality and sophisticated design since its founding in 1853. The brand is loved in approximately 90 countries worldwide. In 2024, WMF was ranked as the No.1 brand in Germany's kitchenware category (※1) for the tenth consecutive year (※2).

(※1) Kitchenware: Includes cookware, plates, tableware, cutlery, drinkware, and other kitchen items. Excludes secondhand and antique items.

(※2) According to Euromonitor International, 2024 retail sales value in the kitchenware category in Germany (2025 edition)